“How to Set Up Your Display Samples to Encourage Quick and Easy Sales!”

“How to Set Up Your Display Samples to Encourage Quick and Easy Sales!”

When you are setting up your display samples you want to create them to encourage quick and easy sales. The way in which you select and prepare your samples for display whether you are going to add them to a retail space or create them for selling samples to take out to your customer is very important. You want to make it easy for the customer to be able to select the right garment quickly and you also want to make it easy and time saving for you as you are selling to your customer.

  1. Select what items you want for display or selling samples.
  2. Create a product sheet with all of the information about that product for each one of your sample display items. This includes the Style no., Available sizes, Colors and Order information for the distributor, the Price from your distributor and your actual Selling Price. (This makes it easy for you to be able to place orders for your products). Add all of your product sheets to a binder in tabbed sections.
  3. Create information Hang Tags for the items using card stock purchased from the office supply store. (You will use your information from your product sheet to create your sample tags.) Add your logo at the top, add Item name and Style number, Colors and Sizes available and Pricing. Use the C category pricing and add quantity pricing. (I create my pricing in categories to make it easy rather than by each stitch count) Cut the tags into 3 x 5 sizes and laminate them. Attach them to the garment with a labeling gun.
  4. Decorate each item for display-Make sure that all of the decorating is of high quality, no threads showing, no puckers, no hoop marks, no dirty marks and no wrinkles.
  5. Create design samples for display for the customer to choose from, such as lettering styles, Monograms display samples, thread colors, stock designs. You will also want to have the same information in your binder for easy retrieval.
  6. Create simple fill in the blank order forms with a space for item number, description, size, color quantity, decoration type, all design information, pricing and delivery information. Also have a space for amount of deposit, (min. 50%) along with total due upon delivery or pickup.
  7. Set up one set of basic polo shirts for the customer to try on for size. Purchase one of each size and make sure that each size is a different color. These sample shirts should be embroidered with your logo on them. You will want a shirt that can be washed repeatedly because you will need to wash them after each person tries one on. This should be a good basic sample that is medium priced, and embroiders well. This will give the customer a chance to see how the shirt performs after many washings and what the true size and color is after it has been laundered.
  8. Select display racks for your items if you plan to set it up for retail. There is no need to spend a lot of money on this. I use the 2 inch grid racks that you can purchase in 2 foot sections. They can be set up to stand alone or they can be attached to each other with clips to create an entire wall for your display. You can also purchase the slat wall and hang your items on fixtures attached to the slat wall. For some of my items, I purchased peg board, painted it the same color as the wall and hung simple items on that. You can be very creative with your displays. You may have some items laying around the house that you can use for display. I found a cradle in the attic that I used for my babies and grand babies. I pulled that down and created a display of several baby items. A display like this will get lots of attention.
  9. If you are going to be taking your items out to your customer, purchase a high quality garment bag and embroider it with your logo. Make sure that it is a garment bag that you can use as a sample also to sell to your customers. If you are going out to your customers, make sure that everything that you take is something that you can purchase. You may have a tote bag with your selling supplies in it or a brief bag with your computer and supplies. You can purchase a bag to carry your cap samples in. Each one should be labeled also with the selling information and be embroidered with your logo on it.
  10. If you are selling promotional products, use a pen with your information on it and leave it behind for the customer. Have a display of pens in your retail space and one for the customer to take with him.
  11. If you have retail space organize your samples together in areas that will be applicable to each one of those samples, such as all of your baby products together, and all of your wedding products together. If you are selling to corporate clients, have all of your items in one location, such as shirts, caps, jackets, pens, mugs, and anything else that you would be selling to that market. You want to make it easy for your customer to buy, buy, buy!

Your samples should be impeccable and very eye catching. Taking care to prepare your samples whether for display or for taking out to the customer will pay off in dividends. Your customer will be able to see your professionalism and will have more confidence in you as their supplier for their promotional products. This is also a very easy way to increase your sales!  For more information in creating Simple Sales Tools, go to The Embroidery Training Resource Center in the Gold Plus Level.


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How To Repair An Embroidery Design That Sews Out Of Registration!

How To Repair An Embroidery Design That Sews Out Of Registration!

How to repair an embroidery design that sews out of registration is a constant problem that most embroiderers face and are very often stuck .When your Embroidery design on your finished garments do not look as good as your design sew out, this creates a huge problem. Sometimes it can be solved and sometimes the garments are totally wasted!

The problem with this design was created by an embroidery machine operator and it could have been totally avoided. I have always been adamant about making sure that the design sew out was done on the same type of fabric that you are going to be using for your finished garments. This is very important and will pay off in big dividends in both quality of embroidery and time.

As I am working with an embroidery company trying to help reorganized their production and get it up to speed, an issue came up that is very common with many embroiderers, especially new or inexperienced embroiderers.

One of the embroidery machine operators sewed out a design they had received back from the digitizer. She created her sew out to make sure that the design was OK and ready for production. She then embroidered her 6 knit shirts for the customer on an 8 head machine. When she finished them, they were way off registration and it caused the material in the shirt to look stretched around the embroidery.

What caused this Design Registration to be so far off?

She called me over to look at the problem and wanted to know why it happened. She also wanted to know what she could have done to avoid this and how to get this issue solved. The shirts were quite expensive and they are totally unacceptable the way that they are.

I was shocked as to how bad it looked when I first saw it. I quizzed her about her process, what fabric she used for the sew out, what thread she used, how did she have it hooped and how her tensions were set. She created her sew out on 2 layers of firm cutaway backing.

Her sew out was NOT done on the right type of fabric; that was her main problem! You always use the same type of fabric, or very similar, that your finished garments are going to be. She also used 2 layers of a heavy cutaway backing, and the hoops were not tight enough. The backing was much too heavy for the shirt or design. She would have been better off with a lighter weight backing such as a 2 oz cutaway or the No Show cutaway backing. The No Show backing is a mesh backing that holds up very well with a lot of stitches and yet it keeps the garment soft and pliable. She was correct in using a topping on the top of the garment.

Now the question is, how do you solve this problem?

It is very important for every embroiderer to know how to repair an embroidery design. Here is a simple way to make your repair.

  • First of all, do not remove the garment from the hoop or the topping from the top of the embroidery. Lay the garment face down over a firm surface and use a tool called “Peggy‚’s Stitch Eraser” and remove the stitching from the backside of the garment. I use a large candle jar, one with a smooth bottom, turned upside down. You must be very careful that you do not cut any holes into the fabric.
  • After you have removed all the stitching and thoroughly cleaned up all of the threads, it is time to embroider the design again.
  • This time you must increase the size of your design by 2 or 3 percent. This will be large enough to cover everything that you removed.
  • You must make sure that you do not loosen the hoop as you are removing the stitches. This is very important. If you do, you will need to tighten the hooped area before you begin sewing out the design, and it makes it more difficult to line it up.

Repair your Embroidery on a Single Head Embroidery Machine!

  • You already have it hooped so you are not going to re-hoop your garment to add new backing.
  • Load the hooped garment back into the machine and lay new backing down under the hoop. For this you will need to use 1 head only because you are not going to be able to line up all 6 shirts to sew out perfectly on the multi-head machine when you are repairing a design like this.
  • Print out a new design sheet of the larger sized design, cut it out following around the edge of the design and lay it inside the hoop covering the entire area that had the embroidery removed. Make sure that you have the center starting point of the design marked on the design print.
  • Line up the needle with the center starting point.
  • Remove the cut out print, lay down a piece of topping and tape it into place. Now you are ready to re-embroider the design.

This repair method did solve the problem with this order but this embroidery machine operator will make sure that she uses the correct fabric for her sew out the next time and will also use the correct backing. This is a problem that could have been totally avoided if she had been instructed properly, however, every embroiderer need to know how to repair an embroidery design.

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“Is Your Embroidery Business Organized To Run Efficiently?”

“Is Your Embroidery Business Organized To Run Efficiently?”

I had a webinar last week on getting your Embroidery Business Organized and I wanted to write about it for our newsletter article for this week because it is so important. Organization in your embroidery business is one of the most important aspects of having a successful embroidery business. Without good organization, you have no way of keeping track of orders or getting work done efficiently.

There are three items that are very important to operating an organized embroidery business. Good organization is critical to a successful embroidery business

  • Good Accounting System
  • Good production flow
  • Good paperwork flow

Without those 3 items, it is very difficult to run an embroidery business that is going to consistently be able to have on-time delivery of your finished goods to your customers, and know at all times where you stand with the production of your orders and know whether or not you are making a profit. A system needs to be created for each one of these items.

Good Accounting System For Your Embroidery Business

Good accounting starts with having an accounting program, one that will create your reports for you automatically so that you are not having to pull a lot of spreadsheets together to see if you are actually making any money or not. I always recommend QuickBooks.

It is simple to use, it can create all of your invoices, track your inventory if you want it to and give you all of your end of the month reports.

It is so easy for me to go in and see where I am at any one day of the month, run off my sales tax report or see who owes me money and when I can expect money to come in. This is a great system and one that you should be using if you are not. It may be difficult for you to set up, but you can have a bookkeeper or an accountant set up the basic structure, give you some pointers as to how to use the program and start using it immediately. There are programs online that will teach you how to set it up. Your accountant probably knows of someone that would be more than happy to set it up for you.

Good Paperwork & Production Flow For Your Embroidery Business

Whether you have a large shop or a 1 person at home embroidery business, you must follow the same type of a system in order to be efficient in your workflow. The beginning of your good workflow is your floor plan.

Creating A Good Floor Plan

Creating a blueprint for a good floor plan for your embroidery workroom is one of the first things that should be done in your process of getting your embroidery business organized to ensure that you will have an efficient workflow. A layout for the most efficient work flow should be done in a loop if at all possible so that each area is not conflicting with another area. In a good workflow, the work runs efficiently from one production area to the next and without it, there are too many wasted stepsfrom one job process to another. No work should be on the floor that is not in progress. It should be on a shelf in a holding area.

If you are working from your home, your floor plan may be a little different and you may have only one door into your embroidery room preventing you from working in a loop. If this is the case, Shipping can be located in the same area as the Receiving, but on the other side of the area.

The best physical layout of your shop will determine how you will be able to place your embroidery machine for the best possible production. The most efficient layout I have found for me has been having my two machines across from each other with one table in the center.

Your Paperwork and Production Flow consists of:

Forms needed for the complete process

  • Quote Form
  • Order form
  • Log in Form
  • Production Tracking Form
  • Artwork Tracking Form
  • Packing Slip

Embroidery Business Production Process Flow

  • Take the Order from the customer-make sure that you have all of the information on the order form about the product, design, customer information and contact info.
  • Log the Order in and give it a PO Number. The Login form should include the following information:
    • Date (the order came in)
    • Job Number
    • Customers Name
    • Job Name
    • Item Description
    • Quantity of Pieces in Order
    • Process (embroidery, screen printing, twill, heat press)
    • Date Due
    • Date Goods Arrived from Distributor
    • Date Shipped
  • Your Receiving area should consist of a table and a box to file your order in or a wall to hang your orders on that are not complete in one form or another. The tools that you need for this area are a Copier or Computer and Printer, Clip Boards, Plastic Job Folders for your orders.
  • Plan out the Order‚ Design setup, Pull Design if reorder
  • Create Design or send it out to Digitizer
  • Order Products-Place the Order sheet on a clip board and hang it on the wall behind the Receiving table or place it in a file box left on the clip board of orders waiting for goods to come in.
  • Check to see if you have the correct thread color on hand
  • Check to make sure you have enough backing and topping
  • When Design comes back from the digitizer or is complete, it should immediately be sewn out on the Embroidery machine-Embroidery Machine Worksheet is created and a manila Design Folder is created by the digitizer or set up person
  • Products Arrive from Distributor and taken to the Receiving area.
  • Clip Board with the order is removed from the file box and Order pulled off the clip board and matched to the PO number on the packing slip from the distributor. Products inspected for flaws or dirt, Counted & matched to the Original Order with Packing Slip to make sure that they are all correct.
    • PO Number
    • Quantity
    • Item Number of the garments
    • Color
    • Sizes
  • Product items are placed into size stacks on a cart or in a box or basket for easy hooping and sent to the Staging area waiting to be hooped. Once you have all of the information together and you have all of the correct items, place all of the information along with the order inside of a clear plastic Job Folder and tape it to the front of the box that has the goods inside of it. If there is more than one box label each box with the Order No., Job Name and Box 1 of however many boxes in the order. It is now time to place the order in the Staging area of Received Orders Ready for Processing.
  • Design Folder is placed into a basket or box in the staging area ready for hooping
  • Garments are hooped
  • Garments are run on the embroidery machine
  • Items are removed from the embroidery machine, remove the hoops and place flat on a cart or in a basket and sent to the Finishing area.
  • Garments are Trimmed, backing cut off, excess topping removed.
  • Garments are steamed and remaining topping is removed. This needs to be done with a commercial steamer. When I say commercial steamer, I mean just that and not one of the handheld ones. They do not do the job that the upright steamers do and my favorite brand of a steamer is the Jiffy Steamer. The reason for that is the amount of time that it lasts and the ease of being able to get parts for them if something does need to be replaced.
  • Garments are folded and placed in size stacks.
  • Garments are counted in the size stacks and matched to the original order.
  • A Packing Slip is filled out with the quantities, color, sizes of each item.
  • Items are all boxed and made ready for shipping. A copy of the packing slip is made and the copy goes into the box. Make sure the packing slip has the Order no. and the PO number on it.
  • Add the shipping cost to the Original Order and staple the original order and the packing slip together along with any other notes ready for accounting to create the invoice.
  • The production forms such as the Embroidery Room Worksheet, the packing slip a copy of the design information, the design run off all goes into the Design Folder to be filed in a file drawer in Alphabetical order for each retrieval for repeat orders.

Embroidery Design FolderHere is a picture of the Design Folder and what I put inside of it. I also place inside of the folder my Embroidery Room Worksheet with all of the information about the job sequence, what color the garments were and all of the information about the design. When this picture was taken, we were still using floppy disks because of the age of some of our machines. Today, we have upgraded and now use the USB devices on newer machines. You can also store your designs in the cloud, in a backup system and send the designs directly to the machine or add them to the USB when you are ready to embroider.

 It is very easy to pull a folder out of the file drawer with all of the information inside and we do not have to worry about whether or not our information is all there for a repeat order. This is extremely important. If you have to contact a customer to bring in an item so that you can match it, that is extremely unprofessional and very inefficient. The only thing missing in that folder is the actual design. We now add it to the USB when we are ready to embroider.

I hope that this article has helped you. If you will put a good system in place for organization, you will be able to increase your production and increase your profit as well! Getting your embroidery business organized is not hard, just stop and think about each step in your process of taking an order to creating the invoice and write it down and create a good flow. To learn more about organization go to 9 Steps To A Profitable Embroidery Business.com.

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“Helping Your Customers Get The Best Results For Their Custom Design!”

“Helping Your Customers Get The Best Results For Their Custom Design!”

Helping your customer get the best results for their custom design or logo when they request it for embroidery can sometimes be a challenge with the artwork that is being created today by graphics designers. In today’s world of computers and complex artwork programs many customers will have artwork that was created for them that looks great on paper but does not translate into embroidery very well. When you first look at a design, you need to look at it in terms of how is this going to work with thread rather than ink. Many designs need to be simplified in order to work well for embroidery but that same design may work great for screen printing or sublimation instead of embroidery.I want to show you two designs that were sent in to me for digitizing and both of these designs would look great in ink but not in embroidery.

The first design that was sent to me to be digitized was by a customer that was very insistent on having his design embroidered on caps. This design would not work well for caps and I had to tell him that it would not. His design will work for screen printing or sublimation but not for embroidery.

If he wants embroidery, he will have to compromise and have his design recreated in such a way that he will be happy with it and it will look great in embroidery. This design would not work well for 2 reasons. It was created to look like it was on a round surface and that does not always work out great in embroidery on a flat surface. The second reason is all of the dots inside of each letter. If this could be digitized for embroidery, it would be a production nightmare and he would not be happy with the cost of the digitizing or the end result! This design could work out as a color blend, but not with all of those dots. The customer does not always know this and you have to educate them to make them understand. Show them samples of a color blend and let him digest that possibility.

This second design has too many colors blends in the same area. This design has color blends going in different directions in the same letter. The inside of the letter is one type of color blend and then the border of each letter is another color blend. This would not work in embroidery. AGS

Also the small black lettering has a white border. The small black lettering needs to be enlarged a small amount and the white border will need to be eliminated.

The customer was also expecting that the white stripes and stars in the flag would just be showing through on his white shirts. This would be impossible. This can work for screen printing but not for embroidery. The white stripes would need to be embroidered in order for the red stripes to look clean and the white stars would need to be placed on top of the navy field.

There is certain information that you need to have from your customer upfront when you are working with them to find out exactly what they want and how they are going to be using their design. Their logo or design is very important to them and you need to know what their final expectations are from you.

Here are some basic questions that you need to ask your customers at the beginning of the process.

What type of garments or articles will be embroidered using his design?

It is very important to know this upfront so that the artwork can be created at that time for the different types of articles. This is very important for you and the digitizer to know. The design is created differently for caps than it is for a left chest shirt design, jacket back or even bags.

Do You Anticipate That This Same Design Be Used For Another Type Of Garment?

It is best to know this up front. The digitizer can create the original design in such a manner that it can be used for more than one type of garment when they first create it.

What type and quality of fabric in the garment will your customer be purchasing?

A design that is created for a woven shirt may not run well on a pique shirt. The designs will require different settings for the different types and quality of the fabric. If you have a design created for a t-shirt it may not run well on a pique shirt because of the rough texture of the pique. There are also different weights of fabrics, so all of these factors need to be taken into consideration when the design is being digitized. The moisture-wicking fabrics need special settings so the digitizer will need to know this at the onset.

How many sizes of this design will be needed?

If your customer has a thought that he may want this design in a larger size for future use, you need to let the digitizer know this. He may be able to create the artwork at that time for both and will save a little on the cost in the future.

Is the artwork camera ready?

An idea of a design on a napkin is not camera ready artwork. If the artwork has not been created in a format that the digitizer can load into his or her computer and start creating the design immediately, then new artwork must be created and there should be an extra charge for this. The best form is a vector file such as a .cdr or a .ai file but this is not always possible for the customer to produce.

A .jpg or a .pdf will also work for digitizing their design. It is very important to get the design in camera-ready artwork from the customer in order to deliver exactly what the customer is expecting. If you do not have camera ready artwork, have the artwork created and then approved by the customer before proceeding with his digitizing order.

How many colors and what exact colors will the design have?

Try to get this established up front, not only how many colors, but where each color will be in the design. This will save you time later on when you are working with the design to create your sew out.

How many different colors of garments will the customer be ordering?

The colors in the original design may need to be adjusted for the different colors of garments. It is best to get this established in the beginning if at all possible. The customer will not even think about this but it is important for you to look at the design in such a manner that you can suggest adjustments to the design so that it will work with all color combinations. He may not order many color combinations the first time, but maybe back for a reorder that will require these adjustments. It is best to anticipate this at the beginning.

Helping your customer get the best results for their custom design is very important and the more that you educate your customer, the more he will appreciate it and have confidence in you. If you will obtain all of this information upfront from the customer, both you and the customer will be happier with the end result. You will save a lot of time by not having to ask questions as you are trying to get his perfect sew out done and he will see you as an expert embroiderer.

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“How To Do Embroidery On The Tongue Of Sneakers or Tennis Shoes Using Your Basic Hoops!”

“How To Do Embroidery On The Tongue Of Sneakers or Tennis Shoes Using Your Basic Hoops!”

Embroidery on the tongue of sneakers is a new craze that is happening because someone showed a pair on the “Today Show” a couple of months ago. I received a phone call asking me if I could embroider the tongue of the sneakers. Well, my response was, if someone else did it, I could certainly do it also. Just bring them in and I will do it.

The customer brought her sneakers in, asked if we could do embroidery on the tongue of sneakers and of course, we said yes!  She picked out her monogram and we embroidered them and she was extremely happy with the finished results. They were going to be a Christmas present for her teenage daughter.

We do not use clamping systems or any other type of devices in our shop. We only use hoops, the same hoops that we use for every other project. When I first started embroidery, none of those items even existed but I had to embroider any type of item that everyone is embroidering today. It was no different than it is today, just the fact that we had to learn to accomplish it with the tools that we had. All of the other types of hooping devices came along many years after I started.

I am not saying do not purchase any of the new types of hooping devices, I am just saying, you can embroider these types of projects with your current tools. I am going to show you how we accomplished this using our normal hoops, backing and applique glue and masking tape. Those have always been the tools that I used for every project that I have done whether they were hoopable or not.

I am going to go through the step by step process of embroidery on the tongue of sneakers.

I do not have a picture of each process but you will be able to see exactly how we did this using our normal hoops, backing, glue and masking tape.

Step 1 – Measure the distance from the top of the tongue to the spot where the lace is going to go through the tongue. Leave about one-fourth of an inch at the top and at the bottom of where the monogram will be.

Step 2 – Create the monogram in your software to match the area of where you are going to be embroidering your monogram.

Step 3 – Print out the monogram, cut it out and lay it on the area to make sure that it will fit and is exactly as you want it.

Step 4 – Take 2 layers of 1.5 oz crisp tearaway backing. Mark a center line on the backing both horizontally and vertically. Spray the backing with applique glue. Position the tongue onto the top layer of backing and tape the top of the tongue in place using masking tape. Do not try to use scotch tape, it will not hold it.

Step 5 – Place the 2 layers of backing with the taped tongue onto the bottom part of the hoop and add the top part

of the hoop. You will need to make sure that you have the lines marked on the backing with the lines marked on your hoop. It will need to be perfectly straight.

This particular picture is showing you how it is hooped even though the embroidery is finished. You can see how straight it is, how the top is tapes and the marks on the backing.

Step 6 – Place your hooped sneaker tongue into the embroidery machine and line it up so that your design starts in the center. Press Start. In this picture, you can see how it was hanging from the hoop in the embroidery machine.

Finished embroidery on tongue of sneakersStep 7 – When they are finished, you remove the sneaker tongue from the backing and tape. If you have placed marks on the tongue, remove the marks and you are finished.

Embroidery on the tongue of sneakers is something that any embroiderer can do. Give it a try, you will find that it is not hard at all and is a fun project!


To learn more information about how to embroider on all types of fabrics and garments, so to The Embroidery Training Resource Center.

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