Are you lacking enough customers or clients to reach the goal that you have set for this year? Are you confused on how to get new clients or customers without spending a lot of money on advertising? Are you lacking time to be creative in trying to come up with ways to get new clients or customers? Here are three easy ways to increase your customer base dramatically!
- Create a Business Card with an offer
- Add an Email Signature to all of your outgoing email messages
- Start a Referral System
Create A Business Card With An Offer
A great business card with a message will bring in new business. On the back of this card, give them a reason to shop in your place of business. On the front of your business card have the Name of your business, your company logo, your tagline, website address and your contact information. The contact information is going to depend on how you want people to shop with you. This could be your street address and phone number, it could be your email address and phone number or just your web address.
If you choose to use your web address and email address, then you want to make sure that your phone number is on your website. You need to have a way for people to talk to you personally. If you do not want to answer the phone, create a great message on voice mail with an offer and tell them that you will return their phone call as soon as possible, that you are looking forward to talking to them.
On the back of your business card, you want to give them some type of a free offer or a discounted coupon. If you want to drive traffic to your website, create a Free Report or a discounted coupon that the customer or prospect would have to sign up to receive. By doing this, you now have a way to continually market to this prospect.wit
By creating a card with an offer on it, your card will stand out and you will be remembered. I also have my business cards printed in small quantities because I like the change the offer on a steady basis. This way your cards are always fresh and new!
Add an Email Signature to all of your email messages
Many of your contacts may be unaware of what you have to offer and by adding a message to the end of your emails you can create an awareness of your current offer, a new website or Facebook page. This can be done very easily, can bring in new clients and the best part is, it does not cost you a dime! You can create several different signatures and send out your messages with the signature of your choice for a particular type of customer or client.
You can add images along with your text in your signature. Here is an example of one of my Signatures.
I have received several prospects and some new coaching clients as a result of the message in this signature. Your emails with the signatures can be forwarded to other people.
You never know how many times your emails get forwarded to other people or who is going to see your signature. Make it one that will work for you. They can be powerful!
Start a Referral System
Setting up a Simple Referral Program for your Embroidery Business takes only a few minutes and it so worth it! Asking for referrals is one of the most effective, quickest and least expensive ways of gaining these new customers. Setting up a system to reward customers for referrals by giving them a discount on their next order is always effective. How do I do this? There are several ways of asking for referrals.
- Have Business cards Tucked Into Customers Pick Up Bags.
- Send Out Business Cards Or Brochures With Invoices.
- Ask For A Referral After Customer Has Placed Their Order.
- Tell everyone that you know about your Referral Program including your employees.
Have Business Cards Tucked Into Customers Pick Up Bags
The easiest and most effective way that I found was to always give my customers business cards and brochures. When they pick up their order, make sure to add business cards or brochures to their package. Ask them to write their names on the back of the cards or brochures and hand them to their friends, family and acquaintances. When the person comes into the shop that has been referred, take their business card and keep track of the person that referred them to you. The person that gave the referral would then get a discount on their next order. Everyone wants to get something for giving out your name. As I said there is a small cost to it, but this is a customer that you did not have to go after.
Keeping Track of the Referrers
I set up a simple spreadsheet for my Referral program. On that spreadsheet, I put the Date, Customers Name, Name of Referrer, Amount of Sale, Date Referrer Purchased after Referring and Amount of Referrer‚’s Sale. This helps me to keep track of the amount of sales that are brought in by the Referrers and who the Referrers are. You can increase your reward for those that give you a lot of referrals. This is the best type of Salespeople that you can have!
Tell everyone that you know about your Referral Program including your employees. This is a simple way to set up a Referral program for your Embroidery Business that WORKS. Click on the link below for more information.
Simple Referral System Program
If you will follow these three easy ways to increase your customer base, you will be amazed at the end result!