Master Embroidery Skills – Increase Quality & Confidence – Master Pricing for Profit

“Gain The Knowledge, Confidence, and Understanding You Need To Build A Profitable Embroidery Business Without The Struggle of Having No One To Help You or Risking Your Life Savings!”


What Do Embroidery Training Courses Include?

If you sign up for my Online Embroidery Lessons, or a 5-day Boot Camp, I will teach you various design techniques as well as how to plan and market your embroidery business.  You will learn how to create a business plan and build a marketing strategy specifically for your business.  You will also get free access to some materials in my Training Center.  As a bonus, I offer the list of supplies, order process manual and a list of tools and accessories necessary for your business.  All of this will help you start your embroidery business stress-free.

I‚’m not sure exactly when I was introduced to Joyce Jagger and her world of Embroidery Coaching but I do know it was not a moment too soon. I started out doing a few webinars, signed up for some training and very quickly decided that a Lifetime Membership would be a most valuable investment in my business.Her training is applicable to all varieties of machines and software and to embroiderers at all stages of experience.

Joyce provides the marketing, pricing, technical and artistic resources to resolve just about any problem. I know that whenever I am stuck or just plain curious I can access the online info or reach out via phone or email.Joyce is a generous and encouraging teacher. I have realized an increase in ability and confidence thanks to what I have learned. Additionally I really enjoy what I am doing and learning.

Jeanne Fitzsimons

Owner, Fitzstitch Embroidery

Personal Coaching with Joyce gave me the confidence I was lacking. Her business management skills are perfect for the small and large embroidery shop. Her teaching style put me at ease and was very patient with me. The way Joyce broke things down into steps, made everything understandable and do-able, not overwhelming.

I now have the tools to succeed with my business, not just pay my own bills. I am so glad I hired Joyce for my personal coach and will do so in the future if needed.

Laura Driesel

Owner, Aunt LuLu's Embroidery

Success Stories

Howard & Amanda Potter
A & P Master Images
Utica, NY

Linda & Terry Gadwood
Omaha, NB

Adam McCauley-Ryan Dost
Sandlot Sports
Saginaw, MI


Embroidery Shop Makeovers By Joyce Jagger, The Embroidery Coach

Craig Wold
Point Screen Printing & Embroidery
Stevens Point, WI

Pat Fortney
Stitches In Time
Concord, NC

Bobbie Brooks-Creations In Thread

Bobbi Brooks
Creations In Thread
Wickenburg, AZ

Donna Zahn
Orcas Island Custom Embroidery
Orcas Island, WA

A Few Of The Many Clients We Have Worked With…

As Seen in Wearable Magazine!
The Embroidery Coach