Hi, I'm Joyce Jagger,
The Embroidery Coach!
I help embroidery business owners create high-quality embroidery, price for profit, and attract the right clients, so they can build a well-organized, profitable business that actually pays them.


I built and ran a successful embroidery business for over 20 years before dedicating the last 25 years to teaching embroidery business owners how to build a profitable, organized business. I don't just teach theory. I teach what works in a real embroidery Shop!
I've helped hundreds of embroiderers:
Improve their embroidery quality
Raise their prices with confidence
Attract better clients
Create Systems that eliminate chaos
Build businesses that produce real profit!
I've helped hundreds of embroiderers
Learn how to edit their designs
Focus on design settings
Edit their designs to sew out issue-free
Learn how to create high-quality lettering
Create follow-up systems!
You don't need more random advice.
You need a proven framework!

We know you want to be able to make money in your embroidery business. In order for that to happen, you need to have the skills to build a successful embroidery business. The problem is that it's hard to know where to start which makes you feel overwhelmed.
We know how overwhelming it can feel to start a business on your own. That's why we created an online coaching program that's used by some of the world's most influential brands and fastest-growing startups. We offer two paths that are designed to meet you exactly where you're at, no matter what stage of personal or business growth you're in.
We'll help you and your team master everything there is to know about embroidery and business so that your business will thrive. Here are a few of the many benefits of my training program for embroidery business owners:
Get access 24/7
Learn at your own pace
Real-time support
Get one-on-one business coaching
Customized lesson plans
Receive personalized support
Designed for offline training
Same content as the online program
Certification available
"Joyce's training was the most focused training that our company has ever seen...Her techniques and advice filled each embroiderer with confidence to get better at their craft."
Adam McCauley
Co-Owner, Sandlot Sports LLC
There Are Three Steps On Your Journey To Success:
Choose Your Path: Each online course and coaching session is customized to help you regardless of where you're at on your Embroidery Journey!
Become a Member: Once you start the path that's right for you, you'll immediately join a network of Embroiderers who will inspire you to do your best!
Grow Your Business: With the right tools in place, you'll have everything you need to start, grow and scale your Embroidery Business in no time at all!

Working with Joyce, The Embroidery Coach, has completely changed the way we run our embroidery business. Her experience, step-by-step teaching style, and genuine dedication have given me the confidence and direction we needed to take my skills — and our business — to the next level.
Joyce doesn’t just teach embroidery; she helps you understand the business side, production flow, pricing, and quality that make all the difference. She breaks everything down in a way that’s easy to follow, no matter your experience level.
Thanks to her guidance, we’ve improved my efficiency, increased my profits, and finally feel in control of our embroidery shop. If you’re serious about growing your embroidery business, Joyce is the coach you’ve been looking for.
Kelly Glessner
Owner, East Coast Swag.com


Joyce is so knowledgeable and caring and wants you to learn and grow your embroidery business. She spends so much time giving us the knowledge she has learned over the years. She teaches all embroidery software or helps you understand by visually showing you how to get what she wants you to learn. I appreciate every moment learning from Joyce. She is a book of knowledge that I wish I had the time to sit with here daily to soak up half of her knowledge. We have to put in the work to learn the information that she gives us.
Lori Eickenloff
Belton, TX

Joyce and her program have been instrumental to my embroidery business. With her support, I’ve been able to grow immensely in my first year. Not only am I more confident, but I have saved hours of time troubleshooting designs and machine issues. I used to stress and worry if I’d make the right decision getting into this business, and now I take orders with ease and am scaling my shop. I highly recommend Joyce’s Lifetime Training Program. The value is well worth the cost.
Emily Campbell
Detroit. MI

We had been struggling financially, and I want to thank you for all of your hard work and for the incredible amount of invaluable information you offer to new or established embroiderers. I just had to drop you a quick line to let you know how thrilled I am to have access to your How To Price Embroidery Program!
Once you put your information into the base program, man, it creates your price list for you! It is a tremendous tool! The videos that explain the system really simplify the entire process. It is well worth the investment!
Cindy Proctor
Harrisburg, PA

Click the button below, and I will send you "Embroidery Business Mastery" Today!
Decades of Experience. Real-World Results.
I didn’t learn embroidery from theory or trends; I learned it by running a real embroidery business, managing real employees, and pricing real jobs that had to turn a profit.
After decades in the embroidery industry, I now coach business owners who are tired of guessing, underpricing, and relying on trial and error.
I teach what actually works in an embroidery shop, because I’ve lived it.
Are you looking to start an embroidery business? Then it would be best to rely on professional embroidery coaching. Learn from a qualified embroidery expert to teach you how to start a successful business. Get in touch with me by calling 607-422-4691, or by emailing me at theembroiderycoach@gmail.com. More information about my program can be found at The Embroidery Business Academy.

Real Coaching
Our embroidery business coach is the best in the industry.

Real Commitment
If you're not completely satisfied, I'll refund 100% of your money .

Real Results
Our methods are proven to get you the results you need!.