Stop Working Hard in Your Embroidery Business and
Start Building One That Pays You!
I help embroidery business owners create high-quality embroidery, price for profit, and attract the right clients, so they can build a well-organized, profitable business that actually pays them.
You’re Working Hard… But Something Isn’t Working.
Are You Overwhelmed With So Many Jobs trying to learn how to run your embroidery business and trying to learn how to create your designs so they sew out great?
When you have high-quality embroidery, pricing that makes you a living and systems in place, your business will run like a well oiled machine.
If you’re like most embroidery business owners, you:
• Work long hours but aren’t paying yourself consistently
• Lower your prices because you’re afraid to lose customers
• Feel buried in production, quotes, and last-minute changes
• Watch YouTube videos and read posts,but still feel unsure
• Know you’re talented… but your business isn’t growing the way it should
You didn’t start your embroidery business to feel overwhelmed and underpaid.
You started it to build something that you enjoy, is profitable and professional.
And that’s exactly what I help you do!
I’m Joyce Jagger,
The Embroidery Coach.
I built and ran a successful embroidery business for 20 years before dedicating the last 25 years to teaching embroidery business owners how to build profitable, organized businesses.
I don’t just teach theory.
I teach what works in a real embroidery shop.
I’ve helped hundreds of embroiderers:
• Improve their embroidery quality
• Raise their prices with confidence
• Attract better clients
• Create systems that eliminate chaos
• Build businesses that produce real profit
You don’t need more random advice.
You need a proven framework.
The 3 Pillars of a Profitable
Embroidery Business
High-Quality Embroidery
If your quality isn’t consistent, you will attract price shoppers and that is not who you want.
You must know how to:
• Edit designs correctly
• Adjust for fabric types
• Catch issues before production
• Produce clean, professional results every time
Quality builds confidence.
Confidence supports pricing.
Pricing for Profit
Most embroiderers underprice because they don’t understand their true costs.
You need:
• A clear pricing structure
• Instant quoting confidence
• Systems that support profit
• The ability to stop competing on price
If you’re not profitable, you don’t have a business — you have a hobby.
Attracting Better Clients
Marketing doesn’t fix poor positioning.
When your quality and pricing are strong, your messaging changes.
You attract:
• Professional clients
• Repeat customers
• Referrals
• Long-term relationships
This is how you build stability.
You Will See A Noticeable Difference
Before Working With Me:
• Constant overwhelm
• Inconsistent quality
• Fear around pricing
• Attracting price shoppers
• Working long hours for little profit
After Working With Me:
• High Quality, professional embroidery
• Clear pricing structure
• Confident quoting
• Better clients
• Organized systems
• A business that pays you
You don't have to do this on your own.
Choose Your Path To Success
Learn at Your Own Pace 24/7
Real-time Support
Get One-on-One Business Coaching
Receive Personalized Support
Designed For Offline Training
Same Content as the Online Program
Testimonials
Working with Joyce, The Embroidery Coach, has completely changed the way we run our embroidery business. Her experience, step-by-step teaching style, and genuine dedication have given me the confidence and direction we needed to take my skills — and our business — to the next level.
Joyce doesn’t just teach embroidery; she helps you understand the business side, production flow, pricing, and quality that make all the difference. She breaks everything down in a way that’s easy to follow, no matter your experience level.
Thanks to her guidance, we’ve improved my efficiency, increased my profits, and finally feel in control of our embroidery shop. If you’re serious about growing your embroidery business, Joyce is the coach you’ve been looking for.
Kelly Glessner
Owner, East Coast Swag.com
Personal Coaching with Joyce gave me the confidence I was lacking. Her business management skills are perfect for the small and large embroidery shop. Her teaching style put me at ease and was very patient with me. The way Joyce broke things down into steps, made everything understandable and do-able, not overwhelming.
I now have the tools to succeed with my business, not just pay my own bills. I am so glad I hired Joyce for my personal coach and will do so in the future if needed.
Laura Driesel
Owner, Aunt LuLu's Embroidery
We had been struggling financially and I want to thank you for all of your hard work and for the incredible amount of invaluable information you offer to a new or established embroiderers. I just had to drop you a quick line to let you know how thrilled I am having access to your How To Price Embroidery Program!
Once you put your information into the base program, man, it creates your price list for you! It is a tremendous tool! The videos that explain the system really simplify the entire process. It is well worth the investment!
Cindy Proctor
Embroidery Business Owner,
Busy Bee Embroidery. Harrisburg, PA
Trusted by the world's most influential brands
(and fastest growing startups)
How Would You Like To Know The 3 Skills To Master For A Successful
Embroidery Business?
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Decades of Experience. Real-World Results.
I didn’t learn embroidery from theory or trends—I learned it by running a real embroidery business, managing real employees, and pricing real jobs that had to turn a profit.
After decades in the embroidery industry, I now coach business owners who are tired of guessing, underpricing, and relying on trial and error.
I teach what actually works in an embroidery shop—because I’ve lived it.
Work With a Renowned Embroidery Business Expert
We know you want to be able to make money in your embroidery business. In order for that to happen, you need to have the skills to build a successful embroidery business. The problem is that it's hard to know where to start which makes you feel overwhelmed. We know how overwhelming it can feel to start a business on your own. That's why we created an online coaching program that's used by some of the world's most influential brands and fastest-growing startups. We offer two paths that are designed to meet you exactly where you're at, no matter what stage of personal or business growth you're in. We'll help you and your team master everything there is to know about embroidery and business so that your business will thrive. Here are a few of the many benefits of my training program for embroidery business owners:
- Get access 24/7
- Learn at your own pace
- Real-time support
- Get one-on-one business coaching
- Customized lesson plans
- Receive personalized support
- Designed for offline training
- Same content as the online program
- Certification available
"Joyce's training was the most focused training that our company has ever seen...Her techniques and advice filled each embroiderer with confidence to get better at their craft."
Adam McCauley
Co-Owner, Sandlot Sports LLC
There Are Three Steps On Your Journey To Success:
- Choose Your Path: Each online course and coaching session is customized to help you regardless of where you're at on your Embroidery Journey!
- Become a Member: Once you start the path that's right for you, you'll immediately join a network of Embroiderers who will inspire you to do your best!
- Grow Your Business: With the right tools in place, you'll have everything you need to start, grow and scale your Embroidery Business in no time at all!
Get in Touch with an Embroidery Expert Today!
Are you looking to start an embroidery business? Then it would be best to rely on professional embroidery coaching. Learn from a qualified embroidery expert to teach you how to start a successful business. Get in touch with us by calling 607-422-4691, or by emailing our in-house expert. More information about our program can be found at the Embroidery Business Academy.
Real Coaching
Our virtual business coaches are the best in the industry.
Real Commitment
If you're not completely satisfied, we'll give you 100% of your money back.
Real Results
Our methods are proven to get you the results you want.