Are You Where You Want To Be In Your Embroidery Business or Is Something Holding You Back?

When you look at your life and your embroidery business as it is today, are you where you want to be or are you miles away from your dreams and goals? It can cause such a feeling of frustration when you realize that no matter how hard you work you cannot seem to move forward toward your dreams or goals! Working hard is not always the answer. You have probably heard the saying, “Work Smarter, Not Harder!” But how do you do that?

First of all, you need to find out what is actually keeping you from moving forward. There are many factors that may be holding you back but here are 7 of the most common factors or even traps that I have found.

1. You don‚’t know what you really want out of your embroidery business.
   I am sure that when you started your embroidery business, you had no idea that it was going to be so hard. Having an embroidery business sounded like a great way to make some money and even a fun way to make a living but did you really think about what you actually wanted to achieve as a result of your business? You must have a reason; one that is much larger than just making money. If it is all about money, it will be very difficult to stick with it when the times are tough and you probably have already discovered that there are those rocky times.

   Take the time to think about what it is that you want out of your business and write it down. Be specific when you are writing it down. Where do you want to be 5 years from now? How will your life be different as a result of your embroidery business in those 5 years? Being specific helps your mind to draw that mental picture and is very important before you can take the next step of setting your goals and then planning.

2. You set Goals in your business but do not seem to be able to reach those Goals!
   Goals by themselves are only a wish-list or a dream of how we would like to see our business or situation in the future. Many people set pie in the sky goals but have no idea as to how to reach them. Setting large goals that are totally unreachable just sets you up for failure. You want to be realistic when you are setting your goals and then Plans and Actions on those plans must be put in place in order to reach any type of goals.

   Start setting small goals. Set a goal for the week and start planning on a daily basis for what you must get done this week in order to reach that goal. Once you get into the habit of planning weekly, start planning for the month. Planning to reach your goals is a habit, a very important habit that you must build. Without planning to reach the small goals you may fall into the third trap that can be holding you back.

3. You don‚’t have any type of a plan to get you where you want to go.
   Most embroiderers do not have any type of plan for their business. Your embroidery business is just like any other journey. If you do not take the time to lay out a plan, you have no idea as to where you are going or how you are going to get there.

   You would not dream of taking a vacation without some type of a plan or roadmap; so why in the world would you try to run your business without a guide to get you there. Your business can be the vehicle to provide the funds for some great vacations, but if you do not have a plan or lay out the steps that it takes to run and grow your business, this is usually not possible. Not having a plan is a huge roadblock in your embroidery business and without one, it is very difficult to achieve your goals.

4. You do not have the money to advertise.
   Are you not moving forward because you do not have the money to advertise? I hear this a lot from embroiderers. They do not have the money to advertise so they feel like they are locked in their position of just waiting for the work to come into them. There are many other ways to get the word out about your work that costs very little. Asking all of your friends and family to hand out good business cards or brochures goes a long way in helping you get your name out there.

   Attending network meetings and mingling with other people is just about the best way to let everyone know about you and what you have to offer. Attend the fund raisers and trade shows in your area and mingle, mingle, mingle! Networking is the most cost effective way possible to advertise and will bring you in more work than any other form of advertising. You must get your face out there and let people know that you exist.

5. Your family or loved ones don‚’t understand or support you.
   If you are anything like me, my family thought that I had lost my mind when I said that I was starting an embroidery business! How could I possibly make any money doing that? It was hard, but I wanted it so bad and I was determined to prove them wrong! I had sewed all of my life, made all of my own clothes, the clothes for all of my children and beautiful gifts or any type of occasion for all of our family and friends. Everyone thought that was great, but when it came time to try to actually make a business out of it, that was a different story.

   Your embroidery business is just like any other business but it is very hard to make other people understand why we want to do this or why we would waste our time and money to even try to do this. If you have the determination and the will to do it, You can do it even without their support. It can be harder, but it can be done, trust me on that!

6. You do not have the skills you need to move forward.
   In order to move forward in your business, you must have the skills to do so. Some of the skills take time to learn; and to learn others, you will need to invest some money into learning them. Your next step then is to practice what you are learning. You cannot increase your skill level without the study and then a lot of practice on the new skill that you are trying to learn.

   I have found that by working on a new skill for 30 minutes every morning, it helps me to up my skill level very quickly. Investing the money for new programs or a coach to teach you new skills will help you move forward much quicker without the huge learning curve that it takes when you are struggling to learn everything on your own. Continuing to struggle leaves you feeling discouraged and sometimes you just want to quit!

7. You do not think you can do it.
   
   Many of us grew up with a low self-esteem and a lack of self-confidence and we carried this over into our adult life. It is so sad and it keeps you from believing in yourself or believing that you can do it. You may have someone that continuously tells you that you cannot do it or that it is a stupid thing to do and it re-enforces those feelings of self-doubt.

   There is no shortcut to self-esteem or self-confidence. No one can give it to you and the only way that you can build confidence in yourself if to step out of your comfort zone and do something that you have never done before. Sometimes you will fall flat on your face the first time, but when this happens, you just get up and do it again.

“You must do the thing you think you cannot do.”
— Eleanor Roosevelt

If you will take some time out to really think about where you are in your business or even in your personal life and assess your entire situation, think about each one of these factors and see if any of them are holding you back. You may find something else in your life that is holding you back. If that is the case do whatever it takes to change that so that you can move forward and have the kind of a life or embroidery business that you have always wanted! It is totally possible! If you set your mind to it, there is nothing that you cannot achieve!

If you need help in moving forward, don't hesitate to contact me at joyce@theembroiderycoach.com