“Helping Your Customers Get The Best Results For Their Custom Design!”

Helping your customer get the best results for their custom design or logo when they request it for embroidery can sometimes be a challenge with the artwork that is being created today by graphics designers. In today’s world of computers and complex artwork programs many customers will have artwork that was created for them that looks great on paper but does not translate into embroidery very well. When you first look at a design, you need to look at it in terms of how is this going to work with thread rather than ink. Many designs need to be simplified in order to work well for embroidery but that same design may work great for screen printing or sublimation instead of embroidery.I want to show you two designs that were sent in to me for digitizing and both of these designs would look great in ink but not in embroidery.

The first design that was sent to me to be digitized was by a customer that was very insistent on having his design embroidered on caps. This design would not work well for caps and I had to tell him that it would not. His design will work for screen printing or sublimation but not for embroidery.

If he wants embroidery, he will have to compromise and have his design recreated in such a way that he will be happy with it and it will look great in embroidery. This design would not work well for 2 reasons. It was created to look like it was on a round surface and that does not always work out great in embroidery on a flat surface. The second reason is all of the dots inside of each letter. If this could be digitized for embroidery, it would be a production nightmare and he would not be happy with the cost of the digitizing or the end result! This design could work out as a color blend, but not with all of those dots. The customer does not always know this and you have to educate them to make them understand. Show them samples of a color blend and let him digest that possibility.

This second design has too many colors blends in the same area. This design has color blends going in different directions in the same letter. The inside of the letter is one type of color blend and then the border of each letter is another color blend. This would not work in embroidery.

Also the small black lettering has a white border. The small black lettering needs to be enlarged a small amount and the white border will need to be eliminated.

The customer was also expecting that the white stripes and stars in the flag would just be showing through on his white shirts. This would be impossible. This can work for screen printing but not for embroidery. The white stripes would need to be embroidered in order for the red stripes to look clean and the white stars would need to be placed on top of the navy field.

There is certain information that you need to have from your customer upfront when you are working with them to find out exactly what they want and how they are going to be using their design. Their logo or design is very important to them and you need to know what their final expectations are from you.