Creating High-Quality Sales Tools for your embroidery business will increase your sales and help save a lot of time that is normally spent working with a customer. This will also create confidence with your customers because they can see immediately the type of quality that they can expect with their finished product.
Sew Out Designs You Want To Feature
Using White felt, sew out many of your best designs and the fonts that you use the most or want to feature. When you are sewing out your designs, add a number under each design signifying the stitch count. This makes it easier when you are trying to explain to a customer about stitch count, and they can see approximately what a 10,000 stitch logo is going to look like. If you have some generic stock designs or sports symbols that you like to use, they would be a good choice.
As you are sewing out the fonts, leave enough space between each one so that they will have a neat even border. Sew each font in a different color. Use the colors of thread that you carry in stock. Sew out the main fonts that work best at a variety of sizes for you first. These will be the your standard fonts. Then you can sew out other fonts to offer as Premium fonts at a higher price. As you are sewing out the fonts, use the font name. This makes selection easier and there is no question what they are looking for.
Use Different Sizes For Your Embroidery Fonts
Choose different sizes for your fonts so that you can use this as a tool also. Example: If you sew names out in a certain font, sew that font out in the same size that you sew out a name in. That way the customer totally understands exactly what he is getting. If you have a certain size that you prefer for a left chest, sew out a block or script font that is popular for the left chest in the size that you normally use for the left chest.
After they are sewn out and trimmed perfectly, press a heat bonding material onto the back side of the embroidered sample pieces. Purchase the heat bonding material from the fabric store or an embroidery supply house.
Cut out each one of the fonts and designs using a pinked edge. To get a straight even line turn your embroidery over to the wrong side and draw a line with a ruler measuring up from the edge of the embroidery. Make sure that they all have the same amount of space around the embroidery so that they are all cut in a uniform manner.
Purchase 8 1/2″ by 11″ business card stock from the office supply store. With a hot iron or heat press machine, lay your cut pieces onto the business card stock and press them in place in a neat uniform manner.
With a 3 hole punch, punch holes on the left side of the page when you are finished and place all of your sample pages into a 3 ring binder. Use one with the clear plastic storage view on the front. Create an attractive cover with your business name on it to slide into the front of the binder.
This is not a great picture but I want you to see exactly what I am talking about. Just know that this comes out looking much better than the actual photo does.
A Great Sales Tool For Your Counter
This makes a great sales tool that you can leave on the store counter or take with you. When I had my large embroidery business, I furnished each one of my dealers with a sales binder which really did increase my sales. It was very easy to use, and the customer always knew exactly what they were choosing and what type of quality they could expect.