Do you ever wonder how you can create more profits and have more Embroidery Business Success? The better you serve your customer, the better your customer will serve you. This is a service business and I cannot emphasize enough the importance of excellent customer service and the effect that it has on your profits and your entire embroidery business success.

Your customers depend on you for guidance in their selection of your products and services that will help them promote their business. The more that you help them and show them that you truly do have their best interest at heart, the more business they will do with you and they will help you promote your business!

Here are 5 tips that will help you to serve your customer better!

  1. Educate them so they know exactly what to expect up front.
  2. Be willing to work with them and give them a reason to come back for more.
  3. Always return their phone calls and emails ASAP.
  4. Have samples tagged with product information to make it easier for the customer to make their selection.
  5. Deliver On Time!

Educate your customer so they know exactly what to expect up front!

 

Do not have any hidden costs with their order. Make sure that at the end of the order taking process you have given them every bit of information that is needed to complete that order. If there are any art charges, set up charges, color change charges, hard to hoop fees, leather fees, wool fees or whatever other fees that can be applied to their order, let the customer know this upfront. Never make the mistake of going ahead with the order without their permission.

Unless it is a request that is going to take a lot of research such as a certain product that you do not carry on a steady basis, you need to have price lists ready and be able to give them an instant price. This always makes the customer feel very confident in you and your services.

Be willing to work with them and give them a reason to come back for more.

Today, the customers are demanding more and more from their suppliers in the way of services. If you do not meet their demands or wishes, someone else will. If it is not possible for you to accomplish something that they are requesting, given your situation, you must let them know up front immediately. Do not mislead them in any way. If you do, you will not see this customer again!

Your customer will be very happy that you took the extra step and will gain more confidence in your company. You want to make sure that you give your customer a very pleasant buying experience and they will return for more!

Always return their phone calls and always respond to emails ASAP!

When a customer or potential customer calls and has to leave a message, make sure you get back to them right away. If you do not return their phone call, they will feel that you do not want their business. All present and future customers need to be made to feel important.

The same principal applies to emails. If a person takes his time to email you, you must be courteous enough to take your time to reply to that email. They do not care how busy you are; their time is as valuable to them as yours is to you! This type of customer service is expected!

Have samples tagged with product information to make it easier for the customer to make their selection.

Having good samples tagged with up to date information is an excellent way to make it easier for the customer to make a selection. This gives them the feeling of confidence that you know what you are doing! Have some sizing samples ready for them to use.

Many customers are not looking for a high quality shirt, especially businesses like restaurants or construction businesses. They go through a lot of shirts and are usually looking for a low priced shirt.

Embroider your logo on the samples that you are tagging. The customer will be able to see your high quality work and when you have discontinued samples, you can give them away and have free advertising.

Deliver on Time!

This is by far the most important tip that I can give you that will help you serve your customer better and create more success in your embroidery business When you take an order, the customer must be given a delivery date. That is expected right up front. The average turnaround time today is 2 to 3 weeks. If you can deliver quickly, you will be servicing them better than the average embroidery business.

You must deliver on time or ahead of schedule of the agreed date. This is an excellent way to set you and your business apart from the crowd!

Just remember, the better you serve your customer, the your customer will serve you and you will see more profits and greater embroidery business success!