How can I write a blog post? I cannot write! How do I know what to say? This is what I hear over and over when I am working with my students, helping them to create their On-Line Embroidery Marketing System.
I understand where you are coming from and what you mean! I have been there myself and I finally discovered that writing a blog post is not hard!
Write Your Blog Post As If You Are Talking To One Person At A Time!
I always thought that I was writing to a large group of people, and I did not have a clue as to what to say. I then discovered that I had to write as if I was talking, and you are merely talking to one person at a time.
Before you start trying to write, create a picture in your mind of the person that you are writing to. He or she is not just a customer, they are a person.
- Who is your target audience?
- Approximately how old is she or he?
- What are their interests?
- Is this a small business person?
- Is this person an end user of your product?
- What type of a relationship do you want to have with this person?
Once you have a clear picture of that person in your mind, it is easier to create your message.
- What is it that you want them to know?
- What do you have to offer them that is going to help them?
Remember: keep it short and to the point. People do not have the time to read long posts. You are creating a relationship with that one person. This may help you to overcome your fear of writing. It worked for me! Leave a comment and let me know if this has helped you!
Joyce Jagger
The Embroidery Coach