The best way to start building good customer relationships is to connect with each one of your current and lost customers. Start out by making 3 lists.

  • Current High Volume Customers
  • Current Lower Volume But Repeat Customers
  • Former or Lost Customers

Below are links to telephone scripts that you can use to call your customers. Use can use these scripts to start creating better relationships with your customers or you can use these as a pattern to create your own. Download them and save them to your hard drive. You will want to print one out for each customer that you talk to. I left spaces between the questions so that you can write on them and keep notes as you talk to each customer. You can then file it into their customer file.

Script for Current Customers

Script for Former Customers