Be Creative during the slow periods in your embroidery business is a great way to add new materials and do some extra planning that will bring in more sales. These slow periods are good times to develop new sales materials and samples. This is a time to be creative designing your new sales materials to use in marketing your embroidery business.
I embroidered new designs on white felt, cut out the design samples with pinking shears, and glued them onto card stock. I put these samples into 3 ring binders to distribute to my dealer customers during these slow times. I also embroidered all of the lettering styles that we offered onto the white felt using the standard thread colors that we had in stock. I labeled each lettering style the font name and the thread color. The dealers were always very impressed and thrilled to get their new sales materials from us. This was a way to showcase our work to our dealers and it gave them a way to show their customers the quality of work that they were offering.
I also embroidered coasters to give away as samples. I created a design with my logo, added my contact information and embroidered these on white felt. This is an excellent way to showcase your embroidery and a great leave behind when you are visiting a customer. This can be done for wholesale and retail customers alike.
You can also create new samples to give your showroom a fresh new look.
If you do not have any slow periods in your embroidery business, you need to block out some spare time to accomplish these little profitable, sales creating tasks.
Joyce Jagger
The Embroidery Coach