Do you have high-quality standards set in your embroidery business or are you focused on just getting the job done?  Quality is extremely important if you want to build a business that is going to last no matter what state the economy is in. 

Many customers are unaware of what good quality is when it pertains to embroidery.  When you educate them and show them the difference, they get it. They also realize you want to provide them with the best! 

I have certain standards that we have always gone by and if they are not met, the person responsible has to either be retrained so that they can produce the quality that I want or they will no longer have a job.  If there has been a mistake on a job or if the job does not meet my standards of quality, I will not charge the customer for the job. 

Case in point!  We finished a set of 49 football jerseys that I was not happy with. While I was out training a new student, an operator embroidered the school name on the back of half of the jerseys instead of the front below the V of the neck where it belongs.  I truly do not know how he ever made such a mistake, but it happened!  These were $70.00 jerseys, which the customer supplied, before the numbers and embroidery were ever applied to them.  This was an awfully expensive job, but I could not charge the customer for this.  The mistake was rectified with the customer's help, but I could not in good conscience charge him for this job.   

When I called him and told him about the problem, he was extremely grateful and happy that I was so honest about it.  When I told him that I would not be charging him for the job, he was thrilled and said that they would live with the issue and that he would be sending me a lot more work!  

If a mistake is made, do not try to pass it off on the customer without them being totally aware of it.  Mistakes do happen to all of us, but you must own up to it, keep the customer informed, correct it, and in most cases let him make the decision on how to handle the job.  It does not matter how large or how small the job is.  

If you do not have high-quality standards set in your embroidery business, you will not stay in business for the long haul.  This is especially important.