This time of year is generally a bit slower, but for some, it is just another month that they have more work than they can handle. But some people need to bring in more customers.
Yesterday I sent out an email asking what your biggest issue is at this time of year and I had several responses like
- I am too busy; I wish it would slow down a little bit.
- I and buried and I need more help.
This is how it is for most of my high-level students.
Now for those that are not that busy, this would be a great time to join a networking group. They are all over the country and many of them are inexpensive to get started. Most all of them have a fee, but it is worth it
- What type of organization or clubs do you belong to?
- Are there organizations within your church that would be applicable to letting the people know what you do and that you are looking for more work? You can even start with a 15 or 20% discount for the month of February. This would not bring in a huge amount of income, but it could help you find more customers at a very low cost.
The local Chamber of Commerce would be good for most people to bring in more customers. When I had my large business, I joined the Chamber and was able to receive a lot of work from them and from other members of the Chamber.
You want to make sure you are always wearing an item that you can sell along with your logo on it. This is really important. People do not realize how important this is and what an impact it can make on those who view your work. Having our work on display can be a real boost to your business. I make sure that I wear my logo every place I go, including the gym. You would be surprised at how many people notice and start asking questions.
When you join, it is important to get involved and let people know what you do and how you can help them with their promotional needs. You need to promote your business in such a way that you are helping them promote theirs, not just tooting your horn about what you do. If you have high-quality clothing on with high-quality embroidery on it, that will speak for itself.
Hand out brochures selling your services, but do not add pricing to your brochure. You are only selling your business, not a particular product. I show you an example inside of the EmbroideryBusinessAcademy
I hope that this gives you an idea as to how to get yourself in front of more prospects and bring in more customers.
Let me know how you currently are getting your name out there or getting your business in front of other prospects.