by The Embroidery Coach | | Embroidery Education
Here are 9 tips that will help you to maintain balanced embroidery thread tensions. Thread tension is one of the most frustrating subjects within the world of embroidery. Learning to adjust and maintain good thread tension is a learned skill. Once you develop this skill it will make a huge difference in your finished embroidery. There are tools available that will make it easier for you to develop this skill.
Very often a design would look so much better if only the tension was adjusted correctly on the machine. The wrong tension can cause multiple problems and without the basic knowledge of the relationship between the top and bottom threads it is impossible to know how to correct them.
A stitch is formed when the needle carrying the top thread passes down thru the needle hole in the needle plate and connects with the bobbin thread. A loop is formed directly behind the eye of the needle. As the needle is coming back up the thread will tighten if your tensions are set properly. If one of your threads is too tight it can snap. If there is a burr on the edge of the needle hole in the needle plate, as the thread is coming back up, it can split or fray. It is important to keep a total balance between your Upper thread (top thread) and your Lower thread (bobbin thread).
Here are some tips to help keep your thread tensions balanced
- Avoid switching thread types
- Check your tensions when switching thread colors.
- Check your tensions for different types of fabrics
- Avoid Birdnesting
- Avoid erratic stitching and thread breaks
- Check your tension when you change a bobbin
- Clean out your bobbin case each time you change a bobbin
- Keep your tensioners clean and free from lint and dirt
- Use Tension Gauges to set your tensions
Avoid Switching Thread Types
It is not a good idea to keep switching back and forth with your thread types. It is better to stick to one thread type. Your tension requirement for polyester is much tighter than for rayon and if you are constantly changing thread types; so is your tension and it is hard to keep a good consistent tension when you are switching types. If you find that you need to use a polyester thread for certain jobs, specify certain needles for those threads and use only those for the polyester threads.
It is best for your machine to be consistent with the thread type that you use and it is easier to maintain a more consistent even tension when you do stick to one type. This makes life a little easier and prevents a lot of needless head-aches.
Check your tension when switching colors of cones.
The thread tension needs to be adjusted each time you change a cone of thread. It is best to maintain your colors on the same needles if you can. If this is not possible, stay with the light colored threads on the same needles and the dark colored threads on the same needles. For example, don‚’t change off a white thread with a navy thread. You will definitely have to adjust your tension. This can make a big difference. The dyes are heavier in the dark colors than they are in the lighter colors, so therefore the thread is slightly heavier.
Check your tension for different types of fabrics.
The same tension for a cap does not always work on a knit golf shirt. As a general rule, I run the tension tighter for a cap. This is not always the case, depending on the fabric that is in the cap. You will need to experiment to see which fabrics require a tighter tension than others.
Avoid Birdnesting
Birdnesting is caused by the top thread tension being too loose. This is a lot of top thread that gathers up on the underside of your garment and forms a big wad. You will see loops on top of your embroidery and this will even cause your garment to be pulled down into the hole in the needle plate.
Obviously this will rip the garment. At times, you will need to reach up underneath the needle plate in the hook area and cut this wad of thread loose from the garment in order to remove it. When bird nesting does occur you must remove every strand of thread that has been caught in the knife and bobbin case and in and around the rotary hook. If some of this thread gets caught in the hook when you start to sew again, your hook may freeze up and you are shut down until you either replace your rotary hook or have a tech replace your rotary hook. You can also knock out your hook timing as well as the knife timing mechanism if a wad of thread gets caught in it.
Avoid erratic stitching and thread breaks
If the tension is too tight, you may experience a lot of thread breaks or see bobbin thread that is being pulled up onto the topside of your garment. It looks like you have very erratic or jagged stitching, but when you look more closely you are actually seeing the white bobbin thread showing at the outer edges of your stitching.
Check Your Tension When You Change The Bobbin
Every time you replace your bobbin, you need to check the tension. The tension can vary and be different on each bobbin. Your tension can even change within the bobbin. It is very normal for the tension to change when it gets close to the end of a bobbin. The last 10% should be considered unusable. This is especially true with the cardboard sided bobbins. All of a sudden as you are sewing, you will notice that even though nothing has changed in the embroidery process or your garments, you tension has changed. This is very upsetting. At the first sign of this, remove the bobbin, throw it out and replace it. Again, check your tension to see that it is correct before you start running your machine.
Clean Out Bobbin Case
Each time you change your bobbin, clean out the bobbin case with a brush or blow it out and check the tension spring/clip on the top edge. Lint and dirt build up inside of the bobbin case and under this spring. Your tension will run too loose and it does not matter how much you tighten the screw, you will not get a good tension until you have cleaned this out.
Cotton bobbins produce more lint than polyester bobbins and tend to create the most problems. To clean out the tension spring/clip gently run a piece of heavy paper underneath the spring/clip. The corner of a business card works well. Be very careful when you are doing this that you don‚’t dislodge the spring/clip. The spring/clip has a small lip so that fits into a groove on the left side on the top of the bobbin case. Make sure that it is still in this groove when you are finished. Do not clean it out with a pin. You can scratch the bobbin case and this will create more problems.
Clean out your tension disks or tensioners!
Clean out the tension disks in each of your tensioners. Take a Q-tip doused in alcohol and remove all of the dirt and lint buildup. This is something that should be done routinely about every 6 months if you use your machines on a daily basis. If you only use them part time, you should clean them at least once a year. Sometimes you will have to remove them entirely and soak them in alcohol because there is so much dirt build up behind them that you cannot get it all out especially if you have had your machine for a few years and have never cleaned them out.
I had one client that was ready to throw their 12 head embroidery machine out because they could not get the tensions correct no matter what they did. After I took a look at it, I discovered that the tension disks had never been cleaned. After cleaning them, their machine sewed like new. Three years later, the machine is still there and sewing!
This is a very important maintenance step that many people forget about or aren‚’t even aware of. Put it into your routine maintenance schedule. I know that this is an article on thread tension not machine maintenance but they all go together.
Adjusting Your Top Tension
I have adjusted tensions for the past 34 years and learned the correct feel of the thread passing thru the needle as I pulled on it. Today there is a top thread Tension Gauge that you can purchase to properly set your tensions. The first time that I used this gauge I was amazed at what a great job it did and I also found out that my tensions were not all set properly. After using this gauge, my machine actually sewed better and faster without any problems. It is such a great feeling when you can sew all day long with little or no thread breaks.
Testing With The Top Tension Gauge
To test your tensions with this Tension Gauge, you will thread your machine properly making sure that you have followed the upper thread path correctly. Pull a few inches(about 6 inches or so) of thread thru the needle and wrap it around the hook of the gauge at least twice. You want to make sure that it is caught enough that you can pull on your thread without it coming loose. With the numbers on top of the gauge facing up you will pull the thread straight out horizontally.
- Do not pull out more than 18 to 24 inches during your test.
- The tension should read 100-130 grams for Rayon thread
- 120-150 grams for Polyester thread
On my machines, the upper range of these numbers work better than the lower range. Start with needle #1 and continue the same process until you have completely tested all of your needles. Each time that you make an adjustment, you should perform this test.
(Each machine has its own personality and sometimes these measurements will not be correct for your machine. You will need to experiment and arrive at your own measurement and keep your track of what these measurements are. Many times they will need to be tighter than the measurements listed above in order to have the correct tension.)
(Another side note here: Each time a tech comes in to work on my machine, he loosens all of the top thread tensions and I have to go back and redo them when he leaves. Obviously you are not going to have as many thread breaks if your tension is loose. My point here is that just because the tech has been there and adjusted your tensions, do not think that they will automatically be correct!-Trust me, I am not knocking techs, they are wonderful, I just want you to be aware of your tensions if they are not correct after the tech leaves!)
Testing With The Bobbin Tension Gauge
There is also a Bobbin Tension Gauge that you can purchase to set your tensions correctly. I strongly advise purchasing one of these valuable items. This is a one time investment of approximately
$80.00 but it is worth its weight in gold.
Simply put your bobbin into your bobbin case as you normally would, put it through the tension spring but do not put it through the pigtail. The little clip on the side of your bobbin case will fit into the slot in the tension gauge, so slide the case into the gauge and press down.
Next take the thread and run it through the bottom wheel, around the top wheel and then down through the slot and run it sideways. If your tension is correct it will measure between 18 and 20 grams. If it is not registering correctly, tighten or loosen the screw on the side of the bobbin case and test it again. The numbers to read on some of the Tension Gauges will be between 180 and 200 instead of the 18 to 20.
I hope that these tips have been helpful to you. Print this article out and keep it close to your machine for a reminder. Add it to your regular maintenance schedule. Without a regular machine maintenance schedule, you will never have good tension or the machine performance that you are looking for. For more information about the basics of embroidery, machine maintenance, and much more, go to https://EmbroideryBusinessAcademy.com
by The Embroidery Coach | | Embroidery Business Marketing
In this article I am going to give you some ways to grow your Embroidery Business in easy to understand steps. This is a general overview of what it really takes to grow your business.
You have your Embroidery business started, you have spent a lot of money getting all of your equipment and learning how to embroider, now it is time to really get that business going. You may also be buried in work and still you really do not feel like you are progressing. Growing your business in many ways is just like starting your business. You must create a plan to move forward. Planning is the most important part of your business. Proper planning will save you many hours of execution and redoing unnecessary steps. If you do not have a business plan in place that you are currently using, you must create one. You cannot really grow your business to any significant size without a plan.
Before you start doing any type of planning sit back and look at each area of your business. Do not try to look at it as a whole, go to each part and take a real good look at it. You have many parts to your business.
- The Office
- Design Center
- The Hooping Area
- Machine Production
- Finishing
- Shipping
These areas are the least amount that you have in your small business. If you are offering other services or have a showroom, you will have even more areas in your business. Look at each area, the way that you have it all set up, think about the way that you move around in it to do each one of your jobs. Think about the entire procedure of doing each job.
- It is all set up the way that you want it to be?
- Is every area organized and running smoothly?
- Do you have a step saving organized workflow?
- Do you have a good paperwork flow?
- Do you have a step by step process written up for each procedure in your business? This includes each item that you have to do starting with taking an order all the way through to shipping out your finished product, invoicing it and taking the payment. When you have all of these in place it is much easier to train a new person to help you. You want to make sure that each person is doing the procedure in the same manner. Without a step by step process, this is not possible.
- Do you have Procedural Manuals written for each area of your business?
3 Important Steps To Grow Your Embroidery Business!
There are 3 very important steps you must have in place before you can start growing your business.
- Make sure each area is organized and running smoothly
- Create a Business Plan
- Create a Marketing Plan
Organize Each Area Of Your Business
To be able to grow your business, you must have help. Your business has no chance of growing if you are trying to do everything by yourself. Hire some help to take over the simple jobs so that you will be free to spend some time on growing your business. The first person to hire is someone to take care of your bookkeeping for you. This can be a part time person or someone that does it on contract and charges you for however many hours a week that they are working on your business. I have been having my bookkeeping done on line for the past 3 years and it works out great.
The next person to hire is someone to do your finishing for you. This included the trimming, removing backing and topping, steaming, folding and packaging of your products. This is a huge job that can be done by a minimum wage person and it does not have to be a full time job. Depending on the amount of work that you are trying to put out in a day, a 4 hour person may be more than sufficient or maybe a couple of days a week.
It is extremely important to go through each area of your business and make sure that it is totally organized and running smoothly. If not this is the first place to start. Start with your office and go through each department and create a plan for each one.
- Get your work flow organized and running smoothly
- Make sure your paperwork flow is running smoothly
- Write up your step by step process for each job
- Create your Procedural Manuals for each area.
If you will take the time to get all of this in place, you will begin to see more production at the end of each week. This first step alone will help your business to grow.
Creating a Business Plan for your Embroidery Business
Creating a Business Plan that you will be using on a weekly basis to actually run your business is the very next step in growing your business. The main purpose of having a business plan is to give you a clear direction and guidance of how you intend to run your embroidery business and plan for future growth. With this plan you will be able to analyze and measure each step along the way to ensure that you are truly on the right path. Measuring your results is extremely important. Without measuring, you really do not know how you are doing.
Writing a business plan is not hard; the hardest part is getting started and knowing where to start. Many business plans look great on paper, but do not succeed in real life. Make sure that you are writing a plan that will work for you in the real world!
Do not try to use one of those template programs on the internet for your business plan, they are not designed for embroidery businesses, and they are far too complicated. I know that there is one out there that advertises that it is for embroidery business, but it truly is not. It is a generic business plan that is marketed to every type of business. How do I know this, I purchased it. The only true business plan program out there is one that I wrote myself. If you want to check it out, go to EmbroideryBusinessPlan.com. That is a program that I created to teach you how to write a business plan for your business, how to create all of your projections, cash flow statement and how to plan out every area of your embroidery business.
Your plan will be revised many times and will always be a work in progress. This is not a done once and you are finished process. If you will use your plan properly to run your business, you will be revising it on a monthly basis.
It can be a simple 5-10 page plan that will work for most small to medium sized embroidery businesses, or as complex as you want it to be. This all depends on your situation and whether or not you will need financing.
Create a Marketing Plan for your Embroidery Business
As part of your business plan you will need to create a Marketing Plan that you will follow.
You need to create a simple plan that you will follow for 1 year.
- List all of the events during the calendar year that your target market will participate in and events for you to participate in that will take you to where they are. It is very important to be present where your market is hanging out!
- Create Promotions for the lean times in your business and for all of the special days and holidays.
- Create a great business card, I wrote an article about creating a business card What Does That First Impression Say About You And Your Embroidery Business? This will leave a great first impression when you meet people and will go a long way in creating relationships when you are networking. Networking is by far the best way to start building up your business.
- Join at least one networking group and it is better if you can belong to a couple of different ones. The Chamber of Commerce is a good one in most areas and the BNI and Meetups are also good. Yes each one of them cost money to join but it is well worth it. You can get a lot of referrals when you are part of these groups. And yes, I mean a part of these groups. You must participate in the functions, not just be a member. Being a member but not attending the functions is a waste of your money.
In my book, The Truth About Embroidery Business Success‚ 7 Elements To A Highly Profitable Home Based Embroidery Business I have an entire chapter on Marketing your Business.
Without Organization, a Business plan and a Marketing Plan, your business will flounder! I have had that experience, it is not fun!
Here is a wrap up of the 3 steps to help you grow your embroidery business.
- Plan out and organize each area of your business
- Create a Business Plan
- Create a Marketing Plan
If you will follow these steps, you should see a massive growth in your business. It is very important to be growing your business on a daily basis. If you are not growing, you are moving backwards. For more information about how to your embroidery business, go to 9 Steps To A Profitable Embroidery Business!
by The Embroidery Coach | | Embroidery Business Marketing
Pinterest is one of the latest Social Media platforms that has risen on the scene and it is an excellent tool to use to Market your Embroidery Business. Marketing with pictures is the most effective way that marketing is done today.
We have heard a lot about Facebook, Twitter, and LinkedIn for the past few years, but Pinterest just popped up out of nowhere and has very quickly risen very high in the ranks and is taking over in lot of different ways. Right now it is the 4th largest website in the world used to drive traffic to your website or your offer that you are trying to put in front of your audience. It drives more referral traffic than YouTube, Google+ and LinkedIn combined. It drives more traffic than Twitter.
Whether we like it or not Social media is driving our business today! We must learn to express ourselves in pictures in order to be able to drive traffic to our website or the products that we are offering our customers and prospects. Social media in pictures is how we are getting their attention today. People have stopped paying attention to just words and it is the pictures that are captivating their interests.
Pinterest is getting over 70 million unique visitors a month and is quickly taking over the Social Media Marketing community. It is the first site to really get the social shopping concept right!
Women are dominating Pinterest more than any other social networking site and the current age group is 18-39. In North America 60% of the Pinterest users are women and 50% of those women have children. These are women that have money to spend and are looking for something that is different and unique. If you are marketing to women then you absolutely need to be on Pinterest. 40% of men are Pinterest users in the US. In Europe Pinterest users are a 50/50 split between women and men.
Pinterest is perfectly positioned for growth as the mobile revolution continues to expand. As users continue to fall more in love with mobile devices in record numbers, the visual strategies that work on Pinterest will become more and more effective across ALL online marketing channels. In creating our marketing messages today, we have to start thinking in pictures and very visual images.
Getting Started With Pinterest
Step 1 Set Up Your Account
You can sign up as an individual person or as a business. I do not see the point of signing up as an individual person. I think that signing up as a business is the only practical thing to do unless you are there just there to socialize and if you have a serious embroidery business; that should not be your goal.
Basic Rules To Follow In Setting Up Your Pinterest Account
There are some basic rules that you must follow to receive the best results as you are setting up your account, creating your Pinboards and your Pins. Boards are your categories and Pins are your pictures or content that you are posting.
- Use Keywords in your Profile
- Name your Pinboards with keywords
- Name your Pins with keywords Put keywords in your captions along with a call to action and a link.
- Create original content for your Pins
- Add prices to your products
- Only 20% of your Pins should be selling products!
- Be inspirational with your products; show how they can be used
- Show what is unique about you
Types Of Pinboards To Set Up
- Customers-Testimonials
- Inspirational Photos of settings showing how your products can be used to give them ideas
- Different Niches
- Different Categories
- About You & Your Business
- FAQ
- Gift Ideas
Types of Pins To Create
- Inspirational
- Quotes
- Humor
- Wedding Inspiration
- Craft Projects
- How To‚’s
- Infographics
- Products & How to Use them
- Video
- Decorating Ideas
You want to create original content and pin it. 80% of all of the Pins are repined from someone else‚’s board. While this is good, you need to be creating your own content and it will help you rank higher in the search engines. You want to create beautiful pictures that will attract other people so that they will repin them onto their boards.
You do not just want pretty pictures, they should be promoting one of your products in one way or another. It is great to just put up pictures, but without thought behind them, they will not produce the type of results that you want as a result of spending your time creating them.
When you first log into Pinterest, you will see all of the recent activity. This is like your Newsfeed in Facebook. You will also notice that you can
either Pin it or Like any of the pictures that you see. As I said before these pictures are called Pins. When you bring up your actual page, you will not see the Like button. This is replaced with the Edit button.
Step Two: Set Your Goals
You need to set your goals and stay focused on them during the process that you are setting up your Pinterest account, creating your Pinboards and Pinning your posts. Knowing your goal can help you fine-tune and focus all your Pinterest efforts into achieving them. You won‚’t waste time and scatter your Pinterest energy by posting Pins that don‚’t help to move your business towards your objectives. Keep your goal in mind with each Pin that you create.
Step Three: Decide Which Strategies will Best Work for You
Even if you don‚’t need to share photos with a group that values the photos as content and resource material for what you are looking for, you can still use Pinterest strategies to attract new subscribers.
Some of the current strategies that are working great are:
- Providing Permanent Posting Power
If you post a perfectly optimized post on Facebook one that‚’s sure to excite your target subscriber it’s life is limited to a few hours of visibility (assuming Facebook even displays that post or photo to your subscriber at all possibility, thanks to the Edge rank algorithm and other feed changes). If your perfect Facebook post response or post is number nine, most people won‚’t even see it. Opportunity lost. Pinterest, on the other hand, displays your Pins and Pinboards forever. It’s really easy for people to see every bit of visual information you’ve created on Pinterest. They can refer back to your infographic, go pick up that great photo they remember from last week, see what‚’s new, and find any Pin in a matter of seconds. A Repin is forever.
- Providing Information
Is your target market composed of visual learners? In that case, Pinterest is tailor-made for you! All you have to do is create powerful and easy-to-absorb Infographics‚ and post them to a Pinboard named with a highly-optimized keyword your target subscriber might search with. (Note that you can share videos on Pinterest too.)
- Connecting With Other Pinners
You may be missing a whole segment of your market, if they are avid pinners or highly-visual learners among your majority of text-based or audio learners. Creating optimized Pinboards allows you to find and connect with this group. You‚’ll be able to absorb them into your community as they get to know your name and face. A key part of this, however, lies in reciprocal behavior. Don’t just provide Pinboards you think they‚’ll like (or find): Make sure you reach out to them, too.On Pinterest, you‚’ll be able to see who is a likely candidate to become a customer, fan, or a client. You’ll be able to see who is hugely popular in your niche, and not only connect with them, but analyze why and what are they doing that is so right! Repin, Like and Comment on your target audience’s (and peers) pinboards and Pins just as you would on any other social network.
Step Four: Create Original Content
Pinterest has never really just been about plopping a photo into a Pinboard and leaving it there. People have created infographics demonstrating everything from How-tos to statistics to Before-and-After shots to recipes.
There are 4 techniques that you should be using as you are creating your original content.
- Protect Your Images
Just because you‚’re sharing your images doesn’t mean you don’t want credit where credit is due. An easy way to make sure the unscrupulous don’t steal your images (while not annoying those who just want to share or display them) watermark them! And you can set your watermark to be as strong or faint, as large or small, as you like.
- Enhance your Photo Pin
You can also use online resources to edit and enhance your graphics and photographs. There are free program available that will help you do this.My favorite is Picmonkey.com
- Create A Word Cloud
Another resource that has proved surprisingly popular: Word Clouds. You can sign up for Wordle.net and create graphic versions of your text ideas instantly perfect if you, yourself, are not visually oriented‚ but your audience is.
- Create Infographics
You can create infographics using any type of artwork program and you can even create them using Microsoft Word. There are several programs available on the internet that you can use to create infographics but the resources that I have used are:
*Infogr.am
*Piktochart.com
In order to make this really work you want to start getting your current audience to engage with you and Like your Pins. Post on your Facebook page that you want them to follow you on Pinterest. Give them a reason to follow you on Pinterest. Have some tips on Pinterest for some type of information that is not posted on Facebook.
I have learned in all of my efforts of marketing my business is that you need to be reaching out on all of the Social Media platforms with your information because you will find followers on each of them that are not necessarily on all of them. You must find a way to broadcast your message across all of the major Social Media platforms, but Facebook, LinkedIn, Twitter and Pinterest are the most prominent as of this writing that will help you market your embroidery business. I’d like to invite you to go to www.Pinterest.com/embroiderycoach and see how I have my page set up.
I do not have a lot of time to spend on social media, and I do not jump on any new social media platform as soon as it pops up! I want to know what the purpose of it is and what it is going to do for me and my followers. Is it actually going to add value? If I cannot add value for my followers then there is no purpose in it for me. It is like every other part of your business. You need a plan. You want to be able to reach other people with the efforts of your posts regardless of what platform you are using.
I feel that Pinterest is here to stay and is a great way to use for marketing your Embroidery Business!
