by The Embroidery Coach | | Embroidery Business Marketing
Preparing your business for a disaster is something that most embroiderers do not have on the fore front of their mind as they are starting their embroidery business or even growing their business.
We do not think much about or even have it built into our business plan. If you do not have contingency plans built into your business plan you could lose your shirt, so to speak!
I personally have experienced 2 very devastating disasters in my business that I was not prepared for at all and my insurance agent was very neglectful in helping me to prepare for any type of disaster and it costs me financially and personally a lot of money! I was lucky that I was able to pull out of it, but if I had not had a lot of understanding and great customers, this would not have been the case.
Most Insurance agents do not understand the embroidery business and are in most cases not very informative when you are trying to get the right coverage that you need. They do not ask you the right questions and you do not know the right questions to ask.
One disaster happened to me when the roof of the building that I was renting space in, collapsed from the weight of heavy snow. At the time I had 2 single head machines, a 6 head machine and a 12 head machine. I also had screen printing equipment. It completely destroyed by office, computers, store displays and stock. This was at the beginning of January and I had just finished completing my books for the year and thankfully I had everything from my computer backed up in an external back up system that was not destroyed!
I had insurance to cover my equipment and none of it was damaged to the point where it had to be replaced, but I did not have any insurance to cover the $10,000 that it cost to have all of equipment uncovered from the collapsed room and to have it moved to a new location. Finding a spot large enough that would work for what I needed was not easy. I also had to spend money to renovate the new spot so that it would work for me. I had insurance to cover the loss of customers‚’ goods, but no insurance to cover the loss of time that we were out of business.
I want to share with you information that I received from Pat McKay ofMcKayIns.com about coverage that I could have had if I had asked the right questions. Our embroidery businesses are unique and the coverage that we need to have must be tailor made for our businesses. Here are 7 important questions that we need to ask our insurance agent when we first start talking to them about insurance coverage
- In the event of a claim, how will my software be covered?
- If my machines breakdown will I have coverage for loss of income?
- Are my machines and software covered wherever it is, such as at my place of business or at a show where I am exhibiting?
- Do I have coverage for other people‚’s property that is on my premises?
- Does my policy include liability coverage both on my premises and when I am at my client‚’s office?
- When I‚’m delivering finished products in my van, is the finished product covered by my insurance?
- Do you insure any other embroiderers”
If your agent does not or cannot answer these questions, you need to shop for another insurance agent. Insurance that doesn‚’t fit your business is like not having any insurance at all.
You need to talk to your agent about coverage for all phases of your business.
- Home Based
- On the Road
- On the Internet
- In your Retail Store
I want to share another incident that would have been much easier if I had had the right insurance.
I fell one morning coming out of church and broke my hip! Obviously I was not prepared for this and I did not have my business in the type of condition that anyone could come in and take over for me. I was in the hospital for a week and then at home for 3 months recuperating from this accident. I did not have any insurance to cover me if I was out and I had to struggle through that entire time working from my bed and an ironing board over my bed trying to keep up with as much of the duties that I could during this time.
My business was on the second floor with no elevator, I had no one that could take over my duties and it was extremely hard to try and keep up it was very costly financially. If I had had the insurance to cover me during the time that I was out, it would have been so much easier with a lot less worry. I was not prepared in any way to be out of my business for 3 months. Quality was slipping, customers were not happy and as a result, I lost a lot of business!
Pat McKay has some forms on her insurance website that I want you to go download and fill in. These forms will help you see where you are and what you need to do to get the right coverage. She has a complete “Planning Guide” that will help you be able to go to your insurance agent and make sure that you not only have the right coverage but will also have enough information to ask the right questions. I felt so much more intelligent when I went through this exercise. Download the forms and get them filled in! You will be so glad that you did!
If you would like to talk to Pat directly you can reach her at 330-665-7952 or email her at mckay@mckayins.com. http://www.McKayIns.com. Insurance and the right kind of insurance is so extremely important in protecting your business. Make this part of your business planning. You have worked so hard to build up your business, do not be in the position of a disaster that you are not prepared for and end of losing your shirt! It could happen! Don‚’t let it happen to you! You need to be prepared for any unfortunate disaster in your embroidery business!
by The Embroidery Coach | | Embroidery Business Marketing
How do I make my small lettering look great with a true type font? My customer wants this font that is so thin that it just looks like a run stitch when I try to sew it out. What am I doing wrong? This is a question that I received from one of my students and I thought that I would answer it here in this newsletter.
I am going to use the font and the wording that my customer sent to me. 
She could not make it look good and decided to ask me to do it for her. Here is the design and here is my answer to her.
As you can see the lettering is far too thin. To keep it simple you need to choose an embroidery font lettering style that is close to the customer‚’s logo, even though it may need to be edited a small amount in order for it to look like the customer's logo. If you can avoid using a true type font for a situation like this, you are better off. It takes a lot of editing to make it look good, however, it can be done.
Your main issue here is that you have chosen the wrong font to begin with. You must educate your customer and convey to them that you are the professional when it comes to embroidery and you know what will work to make their logo look great and what will not work. What looks good in print does not always work great for embroidery.
There is one major rule that you must remember when you are creating your designs for small lettering. The columns of your lettering must be at least 1 millimeter wide. If you are working with tiny lettering, 4 millimeters high, you must be very careful about what font you choose. This goes for your embroidery fonts as well as true type fonts. This is the minimum measurement after you have added your pullcomp. Your column can be as narrow as .6 millimeters when you bring it in, but after you add your pull comp, it must measure 1 millimeter or it may look like a run stitch when it is sewing out because the column is just not wide enough to create a satin stitch.
To look at this in the right perspective, if you are using a 75/11 needle, the width of your needle as it penetrates into the fabric is .75 millimeters. If you stitch is not 1 millimeter wide you are only going to make a line or worse a hole in your fabric as the needle keeps going up and down in the same spot!
Another rule to remember is not to use a font that has rounded end caps. They do not sew out rounded. They just look messy. If you have chosen this type of font, you must edit it and straighten the ends. Rounded caps only work well if your letters are one inch or larger and you have the skill to create them round. It can definitely be done, I have done this many times, but for the very small lettering, it does not work out the way that you want it to.
The third font in the pictures below is too narrow and has rounded end caps also. This is definitely not a good font to use, however, this is the font that was sent to me by the embroiderer to use for the Longwood design. Their customer chose this font and insisted on using it so this is the font for the Longwood University design. This is the Garamond font.
I want you to see that it can be changed but it does take a lot of editing to make it sew out great! 
When you have learned to edit enough to make a font like this sew out great on any type of fabric, you are ready for digitizing.
Try to use basic block fonts instead of fonts with serifs if at all possible. This will eliminate a lot of issues for you and give you a bolder cleaner look.
This is especially true if you are creating your lettering in a circle. This always works better if you are using a regular embroidery font rather than a true type font.
True type fonts always seem to have narrower columns to begin with and are sometimes tough when it comes to creating small lettering with them.
I have created a program that teaches you how to create designs using your embroidery fonts, true type fonts and shapes. It is available to all Gold members of the video training membership website, TheEmbroideryTrainingResourceCenter.com
In this program, I show you how to create 3 different type designs using basic shapes and lettering. I show you how to edit the true type font for the design, Longwood University. This is a great program to teach you how to edit and reshape letters to fit a customer‚’s logo lettering.
This is only one of our programs that is available inside of the membership website that teaches you how to create designs of higher quality for your customers. If you have not a member, click on the link and join today!
TheEmbroideryTrainingResourceCenter.com
by The Embroidery Coach | | Embroidery Business Marketing
The No. One strategy that may be hurting your embroidery business is your mindset! Many times our thoughts are what hold us back from succeeding at what we want to achieve and may really be hurting our chances of having a successful embroidery business. I wanted to charge higher prices for my embroidery work when I first started my business but then the negative talk started. I had been told so many times that there was no way that I was going to be able to make a living with an embroidery business and then I actually started believing it.
We second-guess ourselves and we have doubts when this happens. With all of the negative thoughts and other people‚’s opinions, we soon tell ourselves that we aren‚’t good enough, smart enough, talented enough, or whatever to be able to charge the prices we want or need to for our work. So we end up just settling for what we think we can get and really create a tough struggle for ourselves.
This was a huge struggle for me when I first started my embroidery business and it lasted for almost 15 years! I was convinced that I had to be the lowest priced embroiderer to get the work and stay busy! That mindset almost cost me my entire business!
As a woman, I did not value my time! It was hard for me to ask for the money and price my embroidery as it should have been priced because of all of the negative talk. I collected everyone else‚’s price list and priced my embroidery to match or just a little lower. I almost lost my entire business as a result of it!
I was determined to have the highest quality embroidery of any one that I knew of that was in the embroidery business and I was told many times that I had accomplished that. I was offering this very high quality embroidery at a price that was as low or lower than the embroidery businesses that were offering low quality. How stupid was that!
I did not realize that what I had to offer was a product that I could have priced much higher right from the beginning of my business but my mindset had blocked my ability to see that. It took my accountant practically batting me in the head to get this point across. Either I price my embroidery as I should or close the doors! I was not making any money and I was never going to make any money if I did not change my mindset and my prices. I just knew in my own mind that people would not pay those high prices!
I was so wrong! With my accountants help, I created a whole new pricing structure that was much higher. It was very freighting to me to do this because I just knew that I would lose most of my customers. I did lose some of my customers but they were only the customers that wanted the lowest price.
It was a struggle for me to change that mindset but with his help I was able to do so. I guess you would say, he was my first business coach. When I changed my total mindset and started promoting my quality product and excellent customer service I had plenty of work! Most of my customers were already coming to me for my quality and service and when I raised the prices, they were OK with that.
I found that the secret is not to project your thinking & feelings onto your customers! This mindset held me back for 15 years! Since everyone else was charging low prices, I thought that I had to stay in line with them or charge less to get the customers.
Do not let this happen to you. I would love to be able to convince you and all embroiderers that you need to charge for your expertise. We are not or should not be struggling artists! We are highly skilled professionals and should be paid accordingly and you need to develop the mindset of a professional!
If you are not sure whether or not you have the skill level to be able to charge high prices, get a coach that will help you develop the skill level that you need. Sometimes I just cringe when I see designs that come into to me for a critique. Many embroiderers do not even know that their skill level is not high enough.
I know that I am talking about skill level and charging more for your work, but this is all part of your mindset. If you develop the skills that you need to be a highly skilled embroiderer, then you have earned the right to start charging what you are worth! If you need help in this area, please contact me at joyce@theembroiderycoach.com.
If you have anyone telling you that there is no way you are going to make any money with your embroidery business, close your ears. Learn to block them out. Everyone that teaches about a positive mindset tells you to stay away from negative people. This is not always possible, especially if it is a loved one but you can learn to block them out. That is what I had to do and the negative talk will no longer bother you.
Just stay on your path to creating your highly profitable embroidery business and keep thinking the positive thoughts that are so necessary to have a successful embroidery business.
Without it, you will have a very tough road ahead of you! Stay off that road! Do not travel it at all!
by The Embroidery Coach | | Embroidery Business Marketing
Congratulations to Jackie Cooper, owner of J & K Embroidery Plus for being a winner in the Stitches Magazine “2014 Big Decorating Challenge. Congratulations Jackie for this huge accomplishment of being a Second Runner Up in the “2014 Big Decorating Challenge” contest that was sponsored by Stitches Magazine! Jackie is one of my Gold members in The Embroidery Training Resource Center and a member of my “9 Steps to a Profitable Embroidery Business” Group Coaching program. I am so very proud of her and her accomplishments. This is a huge honor to be chosen as one of the winners. It takes a lot of time out of your business to even participate in a contest like this and to be chosen as one of the winners if really special! Congratulations Jackie, YOU ARE A REAL WINNER!
Click on the link for Stitches Magazine to read the article on how this all took place and what Jackie had to do to qualify for this contest! It took a lot of thought and time out of her actual business in order to enter the contest. Jackie is also working on a new website for her business jandkembroideryplus.com.
by The Embroidery Coach | | Embroidery Business Marketing
When you look at your life and your embroidery business as it is today, are you where you want to be or are you miles away from your dreams and goals? It can cause such a feeling of frustration when you realize that no matter how hard you work you cannot seem to move forward toward your dreams or goals! Working hard is not always the answer. You have probably heard the saying, “Work Smarter, Not Harder!” But how do you do that?
First of all, you need to find out what is actually keeping you from moving forward. There are many factors that may be holding you back but here are 7 of the most common factors or even traps that I have found.
- You don‚’t know what you really want out of your embroidery business.
I am sure that when you started your embroidery business, you had no idea that it was going to be so hard. Having an embroidery business sounded like a great way to make some money and even a fun way to make a living but did you really think about what you actually wanted to achieve as a result of your business? You must have a reason; one that is much larger than just making money. If it is all about money, it will be very difficult to stick with it when the times are tough and you probably have already discovered that there are those rocky times.
Take the time to think about what it is that you want out of your business and write it down. Be specific when you are writing it down. Where do you want to be 5 years from now? How will your life be different as a result of your embroidery business in those 5 years? Being specific helps your mind to draw that mental picture and is very important before you can take the next step of setting your goals and then planning.
- You set Goals in your business but do not seem to be able to reach those Goals!
Goals by themselves are only a wish-list or a dream of how we would like to see our business or situation in the future. Many people set pie in the sky goals but have no idea as to how to reach them. Setting large goals that are totally unreachable just sets you up for failure. You want to be realistic when you are setting your goals and then Plans and Actions on those plans must be put in place in order to reach any type of goals.
Start setting small goals. Set a goal for the week and start planning on a daily basis for what you must get done this week in order to reach that goal. Once you get into the habit of planning weekly, start planning for the month. Planning to reach your goals is a habit, a very important habit that you must build. Without planning to reach the small goals you may fall into the third trap that can be holding you back.
- You don‚’t have any type of a plan to get you where you want to go.
Most embroiderers do not have any type of plan for their business. Your embroidery business is just like any other journey. If you do not take the time to lay out a plan, you have no idea as to where you are going or how you are going to get there.
You would not dream of taking a vacation without some type of a plan or roadmap; so why in the world would you try to run your business without a guide to get you there. Your business can be the vehicle to provide the funds for some great vacations, but if you do not have a plan or lay out the steps that it takes to run and grow your business, this is usually not possible. Not having a plan is a huge roadblock in your embroidery business and without one, it is very difficult to achieve your goals.
- You do not have the money to advertise.
Are you not moving forward because you do not have the money to advertise? I hear this a lot from embroiderers. They do not have the money to advertise so they feel like they are locked in their position of just waiting for the work to come into them. There are many other ways to get the word out about your work that costs very little. Asking all of your friends and family to hand out good business cards or brochures goes a long way in helping you get your name out there.
Attending network meetings and mingling with other people is just about the best way to let everyone know about you and what you have to offer. Attend the fund raisers and trade shows in your area and mingle, mingle, mingle! Networking is the most cost effective way possible to advertise and will bring you in more work than any other form of advertising. You must get your face out there and let people know that you exist.
- Your family or loved ones don‚’t understand or support you.
If you are anything like me, my family thought that I had lost my mind when I said that I was starting an embroidery business! How could I possibly make any money doing that? It was hard, but I wanted it so bad and I was determined to prove them wrong! I had sewed all of my life, made all of my own clothes, the clothes for all of my children and beautiful gifts or any type of occasion for all of our family and friends. Everyone thought that was great, but when it came time to try to actually make a business out of it, that was a different story.
Your embroidery business is just like any other business but it is very hard to make other people understand why we want to do this or why we would waste our time and money to even try to do this. If you have the determination and the will to do it, You can do it even without their support. It can be harder, but it can be done, trust me on that!
- You do not have the skills you need to move forward.
In order to move forward in your business, you must have the skills to do so. Some of the skills take time to learn; and to learn others, you will need to invest some money into learning them. Your next step then is to practice what you are learning. You cannot increase your skill level without the study and then a lot of practice on the new skill that you are trying to learn.
I have found that by working on a new skill for 30 minutes every morning, it helps me to up my skill level very quickly. Investing the money for new programs or a coach to teach you new skills will help you move forward much quicker without the huge learning curve that it takes when you are struggling to learn everything on your own. Continuing to struggle leaves you feeling discouraged and sometimes you just want to quit!
- You do not think you can do it.
Many of us grew up with a low self-esteem and a lack of self-confidence and we carried this over into our adult life. It is so sad and it keeps you from believing in yourself or believing that you can do it. You may have someone that continuously tells you that you cannot do it or that it is a stupid thing to do and it re-enforces those feelings of self-doubt.
There is no shortcut to self-esteem or self-confidence. No one can give it to you and the only way that you can build confidence in yourself if to step out of your comfort zone and do something that you have never done before. Sometimes you will fall flat on your face the first time, but when this happens, you just get up and do it again.
“You must do the thing you think you cannot do.”
— Eleanor Roosevelt
If you will take some time out to really think about where you are in your business or even in your personal life and assess your entire situation, think about each one of these factors and see if any of them are holding you back. You may find something else in your life that is holding you back. If that is the case do whatever it takes to change that so that you can move forward and have the kind of a life or embroidery business that you have always wanted! It is totally possible! If you set your mind to it, there is nothing that you cannot achieve!
If you need help in moving forward, don't hesitate to contact me at joyce@theembroiderycoach.com
by The Embroidery Coach | | Embroidery Business Marketing
Sabotaging your business and even yourself can be totally avoided but so many small business owners get caught in a trap of not knowing exactly what to do. Self-sabotage takes on a variety of guises and affects small business owners of all ages, of every economic level and of all walks of life.
But it always leads to our not living the life we want for ourselves. Habitually being late with customers‚’ orders, extreme disorganization in your business and not following up with sales leads can be indications that you are unknowingly sabotaging yourself or your embroidery business. Here are a few questions that you can ask yourself to see if you are sabotaging your business or even yourself:
- Do I spend at least 30 minutes locating paperwork that I need for an order?
- Am I indecisive and fearful about pricing; as a result, I often lose an order?
- Do I tend to start projects with great enthusiasm, but have great difficulty finishing them?
- Is my financial situation always chaotic leaving me with an uneasy feeling?
- Do my actions often jeopardize my relationships, and leave me financially unstable?
- Do I worry a lot about what others think of me and my business?
- Am I always struggling?
- Do I often put off the things I need to do? Procrastination and reliability are huge problems for me.
- Is my business ever going to change? I‚’m still not living the life I truly want, and I‚’m starting to lose hope that I will ever have the business that I want to provide that kind of life.
- Do my customer relationships tend to eventually fall apart?
- Do I avoid confrontation and give in to others in order to be liked and win their favor?
I know I have the potential to do more with my life and my business, if only I could just get out of my own way.
Self-defeating behaviors often mask a fear of change and of growing personally as well as in your business. Join me on September 9th to start a 12 week Group Coaching program,“9 Steps To A Profitable Embroidery Business!” This course is going to help you eliminate those self-defeating behaviors and set you and your business up for creating the lifestyle that you deserve.
This is a program where you will be able to interact with the other members of the program and you will be able to ask whatever questions you have to help get your business become more profitable during our weekly Q & A calls.
When we deliberately hinder our own efforts, we get to avoid the knowledge that our life is up to us, and that we do, indeed, get to choose how we want to live our lives. You can stop sabotaging your business and yourself, make the changes you need to make, and start living the life you want to live!
