Embroidery Machine Needles 101

by The Embroidery Coach | | Embroidery Business Marketing

Embroidery machine needles are one of the most important components of your embroidery. Having the correct knowledge about what to use for what type of fabrics is extremely important. How many times when you are getting ready to embroider an item do you ask yourself?

• I wonder if I should change this needle.
• What kind of needles should I use for the type of fabric I am working on?
• When do I use a sharp or ballpoint needles?
• What is the difference between the sharp and the ballpoint needles?
• How do I know what size needles to use?
• Do I need to use a special needle for caps
• Do I use a special needle for leather?
• What kind of a needle do I use for sheer fabrics?
• How often should I change my needles?

There are some hard and fast rules and a lot of opinions as to what needles you should use for different types of fabrics. I will tell you what I have found through my many years of experience and what works best for me and my business.

There are several kinds of needle sizes and systems, but the needles that I found that work the best for most of my general applications are the DBxK5 70/10 sharps and DBxK5 70/10 ballpoints.

Most machines arrive with 75/11 sharp or normal point needles and you are supposed to be ready to embroidery anything! Right!!!

The DBxK5 system is designed specifically for embroidery with a large elongated eye for the thread to slip through easily. Another system used for embroidery is the 16×257. This is basically the same needle except the eye is smaller, therefore, it is also a little stronger because of the smaller eye.

It is important to learn about the needles and understand why you would need to change them for the different types of embroidery and fabrics that you will be using.

Embroidery Machine Needle Systems

The systems used to determine the size of the needle are both European(metric) and the Singer (United States). The European system is designated by the metric size of the blade followed by the Singer system which uses a nominal number such as the 75(metric)/11(nominal number). The size of the needle is based on the width of the blade. The European designation is the width of the blade multiplied by 100. A needle that is .75 mm is a 75/11 needle. Both numbers are always used to designate the size and can be visibly seen with a magnifying glass on the shank.

If you will hold the needle in your hands and view it through a magnifying glass, roll it around in your finger until you see the number. Sometimes the metric number is on one side and the nominal number is on the other side. If it is a sharp or normal point, it usually shows the number only, if it is a ballpoint, it will have a B or BP or the size of the ballpoint such as SES(light ballpoint), SUK(medium ballpoint) or SKF(heavy ballpoint). If it is a medium ballpoint, depending on the brand, it may only have the B or BP following the number. Not all brands carry all of the different size points.

Following is a picture of the needle showing all of its parts with a view of the front and the back.

As a general rule, your sharp, or normal point needles are used for your woven fabrics with a few exceptions and your ballpoint needles are used for your knits and fine fabrics such as sheers. I have used with success 70/10 sharps on some knits but it is best to be safe and change your needle to the 70/10 ballpoints when you are working on knits.

If you have a lot of fine detail, the 70/10 needle will be a much better choice for the clarity in that detail. The finer the detail in your design, the smaller the needle you should be using. If you are embroidering lettering that is less than .20 inches or 4 mm. it would be best to use a 65/9 or a 60/8 needle. If you do decide to use either the 65/9 or 60/8 needle, you must also use 60 weight threads instead of 40 weight thread. Most of your embroidery is done with 40 weight thread. You have a limited color selection of 60 weight thread. If you have your designs digitized, you must let your digitizer know that you want to use this small needle and 60 weight thread. The smaller the needle, the smaller hole it will make in the garment and the sharper your finished image will be on your finished product.

When you are using 30 weight thread you will need to change your needle to a 80/12. Sometimes a 75/11 needle will work, but it can cause thread breaks because the eye of the needle is smaller and causes too much friction for the thread. The eye of the needle gets larger as your needle size increases.

The sharp needle actually has a round point on the end of it, but is sharper and more pointed than the ballpoint needle. It is made to penetrate the fabric wherever it goes. Sometimes when it does penetrate it will cut the fabric. If you are using it on a knit and it cuts the fibers, it can actually make a run in the knit. Sometimes this does not occur or show up until after it has been wash a few times. Sometimes it will cut the center part of small letters out, such as the center of o‚’s, a‚’s b,‚’s and etc. Again, this may not be noticed until after it has been washed.

The ballpoint needle has a small round ball on the end of it and is designed to penetrate between the fibers of the knit eliminating the chance of the cuts unless it is a dull needle. If it is dull, it will definitely cut the fabric and cause runs and holes. On knits, the smaller the needle point, the better your design will look when it is finished. The ballpoint needles come with light, medium and heavy points. The light ballpoints (SES) would be used for lightweight fine knits and sheer woven fabrics, such as silk.

If you are working on a 100% Pima cotton shirt, this would be your best choice. The medium ballpoints (SUK) are the most popular and used for your fleeces, t-shirts, sweatshirt fabrics, and heavier knit placket shirts. The heavy ballpoint (SKF) is used on heavy bulky sweaters and most types of elastics goods with the exception of spandex. I would use the light or medium ballpoint on spandex. This fabric is lightweight.

There are new moisture-wicking fabrics on the market that may be tough to work with. These fabrics are stretchy and very soft. The wrong needle will ruin them with the first stitch. If it is a knit fabric, you must use a 70/10 ballpoint needle for these fabrics in order to eliminate any holes in them. If it is a woven fabric that is still soft and stretchy, then you must use a 70/10 sharp needle. It is very important to know whether your moisture-wicking fabric is a woven fabric or a knit fabric.

Embroidering Machine Needles For Leather

To embroider on leather, you can use a 70/10 sharp, 75/11 sharp or a wedge needle made especially for leather. Your choice depends on the type of leather that you are going to embroider. If it is a soft leather, then your best choice is the 70/10 or 75/11 sharp needle. If it is a heavy type then you will need to use the wedge point needle. You will still want to use the smallest needle that will do the job.

The wedge point needle actually makes a slit in the leather for the thread to travel in. The best way to find out for sure which type of needle to use on your leather is to experiment. Go to a used clothing store such as the Salvation Army and look for the least expensive and the closest type of leather that you will need for your project and work with it. Use both types of needles and see which one will work the best for your type of leather. These wedge point needles are also ideal for heavy vinyl.

Embroidering Machine Needles For Metallic Thread

When you are using metallic thread, the correct needle to use is the DBx7ST. This needle is identical to the DBxK5 except the eye is elongated and rectangular in shape so that the metallic thread will pass through it easily.

If you are going to use a heavy twisted thread then the correct needle to choose is the DBx9ST. The eye is this needle is twice the size of the eye in the DBxK5 needles. The twisted threads that I have used required a 90/14 needle.

Embroidery Machine Needles For Coated Fabrics

Needles are available with coatings on them. They are known as Teflon coated or Cool Sew needles. They are especially helpful if you are using a synthetic such as Cordura Nylon, or a sticky backed fabric, or a heat seal backed fabric such as athletic twill. They help to reduce friction.

Titanium Needles

A stronger Titanium needle is also available. The points on the titanium needle last longer than the other needles, as much as 5 times longer. They are a bit more expensive, but the amount of down time to change needles is also greatly reduced. These needles are highly recommended if you experience a lot of needle breaks due to high speed or if you do a lot of caps. In some of the high speed productions shops that I have been in, they use nothing but Titanium needles for this reason. I too use a Titanium needle for all of my caps. I have found that the 70/10PD in Titanium is great for most of my cap applications. Sometimes it is necessary to change to an 75/11 needle for the plastic mesh back caps. The PD signifies that it is Titanium.

When To Change Your Embroidery Machine Needles

Some people say that the needles need to be changed about every 2 million stitches, some say 1 million stitches or 8 consecutive hours of sewing. A lot of this depends on the speed of the machine, the type of fabric and backing that you are using and how many times you have actually run that particular needle bar. Sometimes this is very hard to calculate. I have found that if I am running a large job on the same needle for several days, it is a good idea to check them at least once every couple of days.

I use a 10 times power linen tester to check my needles. This is a small magnifying glass that can detect the smallest scratch on the eye of the needle and you can actually see if the tip is broken. It is a great tool for this application and is a good investment. They are not always easy to find, but I did order one on the Internet and have found it extremely valuable.
You want to make sure that all of your needles are changed during your monthly maintenance. If you do not change your needles any other time, make sure that you schedule the needle change along with your overall monthly maintenance.

It is a great idea to have a variety of needles on hand to test and see what works for your needs and requirements and then make sure that you know where they are if you have a combination of them in your embroidery machine.

Keeping Track Of Your Embroidery Machine Needle Changes

Many shops will have a combination of sharp and ballpoint needles in their machine, but you need a system in order to keep track of them. I created a Needle Replacement Sheet that I use constantly. Every time I change a needle, I write it on this sheet and I have it taped to the back portion of my machine. I write in the size and type of the needle and the date that I changed it. This is very important. You don‚’t want to embroider a fine golf shirt with an 80/12 sharp needle. You will have a massive amount of holes. Don‚’t think that you will remember where you put those needles, this just does not happen in the real world. You must have a good system to keep track of them.

You will find the Needle Replacement Sheet in the Machine Maintenance section of the Embroidery Business Academy members area.

Balanced Embroidery Thread Tension: A Must For High Production And Quality Embroidery

by The Embroidery Coach | | Embroidery Business Marketing

Embroidery thread tension is one of the most frustrating subjects within the world of embroidery and learning to adjust and maintain good balanced embroidery thread tension is a skill that must perfected. Once you develop this skill it will make a huge difference in your production and the quality of your finished embroidery. Very often a design would look so much better if only the tension was adjusted correctly on the machine. The wrong tension can cause multiple problems and without the basic knowledge of the relationship between the top and bottom threads it is impossible to know how to correct them.

A stitch is formed when the needle carrying the top thread passes down through the needle hole in the needle plate and connects with the bobbin thread. A loop is formed directly behind the eye of the needle. As the needle is coming back up the thread will tighten if your tensions are set properly. If one of your threads is too tight it can snap. If there is a burr on the edge of the needle hole in the needle plate, as the thread is coming back up, it can split or fray. It is important to keep a total balance between your Upper thread (top thread) and your Lower thread (bobbin thread).

Correct Embroidery Thread Tension

When your tensions are correct, you will see three fairly evenly divided sections on the back of your lettering or embroidery in each segment. The center section will be the white bobbin thread and the two outer sections will be the top thread as in the red image in picture to the left. This is a correct embroidery thread tension.

When you are embroidering small letters it is sometimes hard to see the division, but you still should see the line of bobbin thread. If you do not, your tension needs to be adjusted. If you are embroidering a large fill area, you will see mostly bobbin thread with a small amount of top thread showing at the edges of the segment.

The purple thread image on the far left is showing that the top tension is too tight or the bobbin tension is too loose. Adjust your bobbin tension before you adjust the top tension in this case.

The gold thread image in the center is showing that the top tension is too loose. You must tighten the top tension in this case. Keeping a total balance between the top and bobbin threads not only makes your embroidery look better, your machine will run smoother and you will have fewer problems with your machine.

Here are some typical scenarios when your embroidery thread tension will need to be adjusted:

• When Switching Embroidery Thread Types
  The thread tension may need to be adjusted each time you change a cone of thread. It is not a good idea to keep switching back and forth with your thread types. The machine gets used to one type of thread and when you make a change you start to have problems. Tensions set for polyester thread must be much tighter than the tensions set for the rayon thread. Metallic thread needs to be adjusted but it all depends on your machine and the brand of metallic thread. In order to avoid changing tensions when I want to use metallic thread, I keep one needle designated at all times for metallic thread, and then it is always set and I do not have to worry about changing the tensions or the needle.

• When switching different Colors of Cones of Embroidery Thread
  It is best to maintain your thread colors on the same needles if you can. If this is not possible, stay with the light-colored embroidery threads on the same needles and the dark-colored threads on the same needles. For example, don‚’t change off a white thread with a navy thread. You will definitely have to adjust your tension. This can make a big difference. The dyes are heavier in the dark colors than they are in the lighter colors, so therefore the thread is slightly heavier and your tension will need to be adjusted.

• Different Types Of Garments
  The same tension for a cap does not always work on a knit golf shirt. As a general rule, I run the tension tighter for a cap. This is not always the case, depending on the fabric that is in the cap. You will need to experiment to see which fabrics require a tighter tension than other fabrics.

• A Visit From The Tech
  Each time a tech comes into work on my machine, he loosens all of the top thread tensions and I have to go back and redo them when he leaves. Obviously you are not going to have as many thread breaks if your tension is loose. My point here is that just because the tech has been there and adjusted your tensions, do not think that they will automatically be correct!-Trust me, I am not knocking techs, they are wonderful, I just want you to be aware of your tensions if they are not correct after the tech leaves!

If your embroidery thread tensions are not correct and balanced you may experience the following problems:

• Birdnesting
  This is a lot of top thread that gathers up on the underside of your garment and forms a big wad. This is caused by the top thread tension being too loose. You will see loops on top of your embroidery and this can even cause your garment to be pulled down into the hole in the needle plate.Obviously this will rip the garment. At times, you will need to reach up underneath the needle plate in the hook area and cut this wad of thread loose from the garment in order to remove it. If this bird nesting does occur you must make sure that you have removed every strand of thread that has been caught in the knife and bobbin case and in and around the rotary hook.If some of this thread gets caught in the hook when you start to sew again, your hook may freeze up and you are shut down until you either replace your rotary hook or have a tech replace your rotary hook. You can also knock out your hook timing as well as the knife timing mechanism if a wad of thread gets caught in it. 
• Thread Breaks
  If the tension is too tight, you may experience a lot of thread breaks. 
• Bobbin Thread Pulled Up Onto The Topside Of Your Garment
  It looks like you have very erratic or jagged stitching, but when you look more closely you are actually seeing the white bobbin thread showing at the outer edges of your stitching.

Adjusting The Top Embroidery Thread Tension

To adjust the top or upper thread tension, you start with the top Tensioners on your machine. You must be careful that you do not have this set of Tensioners too tight. If they are too tight, the thread will pop out from under the tension disks as you are sewing and all of a sudden your thread is looking very loose and you don‚’t know what happened or what could have caused it. You did not physically make any changes in your settings, but your tension changed during the sewing process. This is the first place to look if that happens. If this is happening, loosen this top set of Tensioners, by turning or twisting the knob to the left or counterclockwise a quarter turn. If they are too loose, you will turn or twist the knob to the right or clockwise.

If you do not see a difference after adjusting the top set or it still is not correct, adjust the second set of Tensioners or Rotary Tensioner on the front of the machine. You will turn the knob to the left or counterclockwise to loosen your tension and if you want to tighten your tension, you will turn or twist this knob to the right or clockwise.

I have adjusted tensions for the past 32 years and learned the correct feel of the thread passing thru the needle as I pulled on it. Today there is a top thread Tension Gauge that you can purchase to properly set your tensions. The first time that I used this gauge I was amazed at what a great job it did and I also found out that my tensions were not all set properly. After using this gauge, my machine actually sewed better and faster without any problems. It is such a great feeling when you can sew all day long with little or no thread breaks.

Testing Your Embroidery Thread Tension With A Top Tension Gauge
To test your tensions with this Tension Gauge, you will thread your machine properly making sure that you have followed the upper thread path correctly. Pull a few inches (about 6 inches or so) of thread thru the needle and wrap it around the hook of the gauge at least twice. You want to make sure that it is caught enough that you can pull on your thread without it coming loose. With the numbers on top of the gauge facing up you will pull the thread straight out horizontally. I have a video on my website showing you how to use it.

• Do not pull out more than 18 to 24 during your test.
• The tension should read 100-130 grams for Rayon thread
• Tension should read 120-150 grams for Polyester thread

On my machines, the upper range of these numbers work better than the lower range. Start with needle #1 and continue the same process until you have completely tested all of your needles. Each time that you make an adjustment, you should perform this test.

One thing to remember, each machine has its own personality and sometimes these measurements will not be correct for your machine. You will need to experiment and arrive at your own measurement and keep your track of what these measurements are. Many times they will need to be tighter than the measurements listed above in order to have the correct tension.

Check Your Tension When You Change The Bobbin

Every time you replace your bobbin, you need to check the bobbin tension. The tension can vary and be different on each bobbin. Your tension can even change within the bobbin. It is very normal for the tension to change when it gets close to the end of a bobbin. The last 10% should be considered unusable. This is especially true with the cardboard sided bobbins.

All of a sudden as you are sewing, you will notice that even though nothing has changed in the embroidery process or your garments, you tension has changed. This is very upsetting. At the first sign of this, remove the bobbin, throw it out and replace it. Again, check your tension to see that it is correct before you start running your machine.

Check Your Bobbin Tension Following These Steps

• Hold the bobbin in your hand with the thread hanging down on the right side.
• Place it into the bobbin case with open side of the bobbin case towards you.
• Pull the thread up thru the tension spring/clip but do not run it thru the pigtail.
• Pull out a few inches of thread while you are holding the bobbin case in the palm of your hand.
• With your other hand, pick up the bobbin carefully and suspend it, holding on to the thread. Hold it just above the palm of your hand. It should not drop.
• Gently tug on the thread and bob it up and down. It should drop a small amount. If it does not drop at all it is too tight. If it drops easily, it is too loose. It should only drop a small amount when you are bobbing it.Make sure that you do not
  have the thread pulled up thru the pigtail when you are trying to perform this test. The bobbin will fall out of the case.
• If the tension is too loose, turn the largest screw on the bobbin case to the right a small amount. If the tension is tight, turn this screw to the left. Perform this test again each time that you adjust the screw.

After you have completed your test, you can run the thread thru the pigtail and place your bobbin case into the rotary hook of the machine.

There is also a Bobbin Tension Gauge that you can purchase to set your tensions correctly. I strongly advise purchasing one of these valuable items. They are a bit pricey, but really do a great job. This is a one time investment of approximately $80.00 but it is worth its weight in gold. The measurement for the correct bobbin tension using the gauge is 18 to 20 grams. The numbers to read on some of the Tension Gauges will be between 180 and 200 instead of the 18 to 20. It is easy to use and very accurate.

Keeping good balanced embroidery thread tensions is extremely important if you want to maintain quality and high performance with your embroidery machine.

How To Grow Your Embroidery Business!

by The Embroidery Coach | | Embroidery Business Marketing

You have your Embroidery business started, you have spent a lot of money getting all of your equipment and learning how to embroider, now it is time to really get that business going. You may also be buried in work and still you really do not feel like you are progressing. Growing your business in many ways is just like starting your business. You must create a plan to move forward. Planning is the most important part of your business. Proper planning will save you many hours of execution and redoing unnecessary steps. If you do not have a business plan in place that you are currently using, you must create one. You cannot really grow your business to any significant size without a plan.

Before you start doing any type of planning sit back and look at each area of your business. Do not try to look at it as a whole, go to each part and take a real good look at it. You have many parts to your business.

• The Office
• Design Center
• The Hooping Area
• Machine Production
• Finishing
• Shipping

These areas are the least amount that you have in your small business. If you are offering other services or have a showroom, you will have even more areas in your business. Look at each area, the way that you have it all set up, think about the way that you move around in it to do each one of your jobs. Think about the entire procedure of doing each job.

• It is all set up the way that you want it to be?
• Is every area organized and running smoothly?
• Do you have a step saving organized workflow?
• Do you have a good paperwork flow?
• Do you have a step by step process written up for each procedure in your business? This includes each item that you have to do starting with taking an order all the way through to shipping out your finished product, invoicing it and taking the payment. When you have all of these in place it is much easier to train a new person to help you. You want to make sure that each person is doing the procedure in the same manner. Without a step by step process, this is not possible.
• Do you have Procedural Manuals written for each area of your business?

3 Important Steps To Grow Your Embroidery Business!

There are 3 very important steps you must have in place before you can start growing your business.

• Make sure each area is organized and running smoothly
• Create a Business Plan
• Create a Marketing Plan

Organize Each Area Of Your Business

To be able to grow your business, you must have help. Your business has no chance of growing if you are trying to do everything by yourself. Hire some help to take over the simple jobs so that you will be free to spend some time on growing your business. The first person to hire is someone to take care of your bookkeeping for you. This can be a part time person or someone that does it on contract and charges you for however many hours a week that they are working on your business. I have been having my bookkeeping done on line for the past 3 years and it works out great.

The next person to hire is someone to do your finishing for you. This included the trimming, removing backing and topping, steaming, folding and packaging of your products. This is a huge job that can be done by a minimum wage person and it does not have to be a full time job. Depending on the amount of work that you are trying to put out in a day, a 4 hour person may be more than sufficient or maybe a couple of days a week.
It is extremely important to go through each area of your business and make sure that it is totally organized and running smoothly. If not this is the first place to start. Start with your office and go through each department and create a plan for each one.

• Get your work flow organized and running smoothly
• Make sure your paperwork flow is running smoothly
• Write up your step by step process for each job
• Create your Procedural Manuals for each area.

If you will take the time to get all of this in place, you will begin to see more production at the end of each week. This first step alone will help your business to grow.

Creating a Business Plan for your Embroidery Business

Creating a Business Plan that you will be using on a weekly basis to actually run your business is the very next step in growing your business. The main purpose of having a business plan is to give you a clear direction and guidance of how you intend to run your embroidery business and plan for future growth. With this plan you will be able to analyze and measure each step along the way to ensure that you are truly on the right path. Measuring your results is extremely important. Without measuring, you really do not know how you are doing.

Writing a business plan is not hard; the hardest part is getting started and knowing where to start. Many business plans look great on paper, but do not succeed in real life. Make sure that you are writing a plan that will work for you in the real world!

Do not try to use one of those template programs on the internet for your business plan, they are not designed for embroidery businesses, and they are far too complicated. I know that there is one out there that advertises that it is for embroidery business, but it truly is not. It is a generic business plan that is marketed to every type of business. How do I know this, I purchased it. The only true business plan program out there is one that I wrote myself. If you want to check it out, go to EmbroideryBusinessPlan.com. That is a program that I created to teach you how to write a business plan for your business, how to create all of your projections, cash flow statement and how to plan out every area of your embroidery business.

Your plan will be revised many times and will always be a work in progress. This is not a done once and you are finished process. If you will use your plan properly to run your business, you will be revising it on a monthly basis.
It can be a simple 5-10 page plan that will work for most small to medium sized embroidery businesses, or as complex as you want it to be. This all depends on your situation and whether or not you will need financing.

Create a Marketing Plan for your Embroidery Business

As part of your business plan you will need to create a Marketing Plan that you will follow.
You need to create a simple plan that you will follow for 1 year.

• List all of the events during the calendar year that your target market will participate in and events for you to participate in that will take you to where they are. It is very important to be present where your market is hanging out!
• Create Promotions for the lean times in your business and for all of the special days and holidays.
• Create a great business card, I wrote an article about creating a business card What Does That First Impression Say About You And Your Embroidery Business? This will leave a great first impression when you meet people and will go a long way in creating relationships when you are networking. Networking is by far the best way to start building up your business.
• Join at least one networking group and it is better if you can belong to a couple of different ones. The Chamber of Commerce is a good one in most areas and the BNI and Meetups are also good. Yes each one of them cost money to join but it is well worth it. You can get a lot of referrals when you are part of these groups. And yes, I mean a part of these groups. You must participate in the functions, not just be a member. Being a member but not attending the functions is a waste of your money.

In my book, The Truth About Embroidery Business Success‚ 7 Elements To A Highly Profitable Home Based Embroidery Business  I have an entire chapter on Marketing your Business.

Without Organization, a Business plan and a Marketing Plan, your business will flounder! I have had that experience, it is not fun!
Here is a wrap up of the 3 steps to help you grow your embroidery business.

• Plan out and organize each area of your business
• Create a Business Plan
• Create a Marketing Plan

If you will follow these steps, you should see a massive growth in your business. It is very important to be growing your business on a daily basis. If you are not growing, you are moving backwards. For more information about how to your embroidery business, go to 9 Steps To A Profitable Embroidery Business!

“Do You Use Pinterest To Market Your Embroidery Business?”

by The Embroidery Coach | | Embroidery Business Marketing

Pinterest is one of the latest Social Media platforms that has risen on the scene and it is an excellent tool to use to Market your Embroidery Business. Marketing with pictures is the most effective way that marketing is done today.

We have heard a lot about Facebook, Twitter, and LinkedIn for the past few years, but Pinterest just popped up out of nowhere and has very quickly risen very high in the ranks and is taking over in lot of different ways. Right now it is the 4th largest website in the world used to drive traffic to your website or your offer that you are trying to put in front of your audience. It drives more referral traffic than YouTube, Google+ and LinkedIn combined. It drives more traffic than Twitter.

Whether we like it or not Social media is driving our business today! We must learn to express ourselves in pictures in order to be able to drive traffic to our website or the products that we are offering our customers and prospects. Social media in pictures is how we are getting their attention today. People have stopped paying attention to just words and it is the pictures that are captivating their interests.

Pinterest is getting over 70 million unique visitors a month and is quickly taking over the Social Media Marketing community. It is the first site to really get the social shopping concept right!

Women are dominating Pinterest more than any other social networking site and the current age group is 18-39. In North America 60% of the Pinterest users are women and 50% of those women have children. These are women that have money to spend and are looking for something that is different and unique. If you are marketing to women then you absolutely need to be on Pinterest. 40% of men are Pinterest users in the US.  In Europe Pinterest users are a 50/50 split between women and men.

Pinterest is perfectly positioned for growth as the mobile revolution continues to expand. As users continue to fall more in love with mobile devices in record numbers, the visual strategies that work on Pinterest will become more and more effective across ALL online marketing channels. In creating our marketing messages today, we have to start thinking in pictures and very visual images.

Getting Started With Pinterest

Step 1  Set Up Your Account

You can sign up as an individual person or as a business. I do not see the point of signing up as an individual person. I think that signing up as a business is the only practical thing to do unless you are there just there to socialize and if you have a serious embroidery business; that should not be your goal.

Basic Rules To Follow In Setting Up Your Pinterest Account
There are some basic rules that you must follow to receive the best results as you are setting up your account, creating your Pinboards and your Pins. Boards are your categories and Pins are your pictures or content that you are posting.

• Use Keywords in your Profile
• Name your Pinboards with keywords
• Name your Pins with keywords Put keywords in your captions along with a call to action and a link.
• Create original content for your Pins
• Add prices to your products
• Only 20% of your Pins should be selling products!
• Be inspirational with your products; show how they can be used
• Show what is unique about you

Types Of Pinboards To Set Up

• Customers-Testimonials
• Inspirational Photos of settings showing how your products can be used to give them ideas
• Different Niches
• Different Categories
• About You & Your Business
• FAQ
• Gift Ideas

Types of Pins To Create

• Inspirational
• Quotes
• Humor
• Wedding Inspiration
• Craft Projects
• How To‚’s
• Infographics
• Products & How to Use them
• Video
• Decorating Ideas

You want to create original content and pin it. 80% of all of the Pins are repined from someone else‚’s board. While this is good, you need to be creating your own content and it will help you rank higher in the search engines. You want to create beautiful pictures that will attract other people so that they will repin them onto their boards.

You do not just want pretty pictures, they should be promoting one of your products in one way or another. It is great to just put up pictures, but without thought behind them, they will not produce the type of results that you want as a result of spending your time creating them.

When you first log into Pinterest, you will see all of the recent activity. This is like your Newsfeed in Facebook. You will also notice that you can either Pin it or Like any of the pictures that you see. As I said before these pictures are called Pins. When you bring up your actual page, you will not see the Like button. This is replaced with the Edit button.

Step Two: Set Your Goals

You need to set your goals and stay focused on them during the process that you are setting up your Pinterest account, creating your Pinboards and Pinning your posts. Knowing your goal can help you fine-tune and focus all your Pinterest efforts into achieving them. You won‚’t waste time and scatter your Pinterest energy by posting Pins that don‚’t help to move your business towards your objectives. Keep your goal in mind with each Pin that you create.

Step Three: Decide Which Strategies will Best Work for You

Even if you don‚’t need to share photos with a group that values the photos as content and resource material for what you are looking for, you can still use Pinterest strategies to attract new subscribers.

Some of the current strategies that are working great are:

1. Providing Permanent Posting Power
   If you post a perfectly optimized post on Facebook one that‚’s sure to excite your target subscriber it’s life is limited to a few hours of visibility (assuming Facebook even displays that post or photo to your subscriber at all  possibility, thanks to the Edge rank algorithm and other feed changes). If your perfect Facebook post response or post is number nine, most people won‚’t even see it. Opportunity lost. Pinterest, on the other hand, displays your Pins and Pinboards forever. It’s really easy for people to see every bit of visual information you’ve created on Pinterest. They can refer back to your infographic, go pick up that great photo they remember from last week, see what‚’s new, and find any Pin in a matter of seconds. A Repin is forever.
2. Providing Information
   Is your target market composed of visual learners? In that case, Pinterest is tailor-made for you! All you have to do is create powerful and easy-to-absorb Infographics‚ and post them to a Pinboard named with a highly-optimized keyword your target subscriber might search with. (Note that you can share videos on Pinterest too.)
3. Connecting With Other Pinners
   You may be missing a whole segment of your market, if they are avid pinners or highly-visual learners among your majority of text-based or audio learners. Creating optimized Pinboards allows you to find and connect with this group. You‚’ll be able to absorb them into your community as they get to know your name and face. A key part of this, however, lies in reciprocal behavior. Don’t just provide Pinboards you think they‚’ll like (or find): Make sure you reach out to them, too.On Pinterest, you‚’ll be able to see who is a likely candidate to become a customer, fan, or a client. You’ll be able to see who is hugely popular in your niche, and not only connect with them, but analyze why and what are they doing that is so right! Repin, Like and Comment on your target audience’s (and peers) pinboards and Pins just as you would on any other social network.

Step Four: Create Original Content

Pinterest has never really just been about plopping a photo into a Pinboard and leaving it there. People have created infographics demonstrating everything from How-tos to statistics to Before-and-After shots to recipes.
There are 4 techniques that you should be using as you are creating your original content.

1. Protect Your Images
   Just because you‚’re sharing your images doesn’t mean you don’t want credit where credit is due. An easy way to make sure the unscrupulous don’t steal your images (while not annoying those who just want to share or display them) watermark them! And you can set your watermark to be as strong or faint, as large or small, as you like.
2. Enhance your Photo Pin
   You can also use online resources to edit and enhance your graphics and photographs. There are free program available that will help you do this.My favorite is Picmonkey.com
3. Create A Word Cloud
   Another resource that has proved surprisingly popular: Word Clouds. You can sign up for Wordle.net and create graphic versions of your text ideas instantly perfect if you, yourself, are not visually oriented‚ but your audience is.
4. Create Infographics
   You can create infographics using any type of artwork program and you can even create them using Microsoft Word. There are several programs available on the internet that you can use to create infographics but the resources that I have used are:
   *Infogr.am
   *Piktochart.com

In order to make this really work you want to start getting your current audience to engage with you and Like your Pins. Post on your Facebook page that you want them to follow you on Pinterest. Give them a reason to follow you on Pinterest. Have some tips on Pinterest for some type of information that is not posted on Facebook.
I have learned in all of my efforts of marketing my business is that you need to be reaching out on all of the Social Media platforms with your information because you will find followers on each of them that are not necessarily on all of them. You must find a way to broadcast your message across all of the major Social Media platforms, but Facebook, LinkedIn, Twitter and Pinterest are the most prominent as of this writing that will help you market your embroidery business. I’d like to invite you to go to www.Pinterest.com/embroiderycoach and see how I have my page set up.

I do not have a lot of time to spend on social media, and I do not jump on any new social media platform as soon as it pops up! I want to know what the purpose of it is and what it is going to do for me and my followers. Is it actually going to add value? If I cannot add value for my followers then there is no purpose in it for me. It is like every other part of your business. You need a plan. You want to be able to reach other people with the efforts of your posts regardless of what platform you are using.

I feel that Pinterest is here to stay and is a great way to use for marketing your Embroidery Business!

The Embroidery Coach Fast Start-Infographic

by The Embroidery Coach | | Embroidery Business Marketing

I have just created a The Embroidery Coach Fast Start infographic. I am learning how to use Piktochart. This is really a cool tool to use!

The Embroidery Coach-Fast Start infographic!