by The Embroidery Coach | | Embroidery Business Marketing
When you start your new Business, Marketing your embroidery business is imperative for the success of your business. You must get the word out about your Embroidery Business!
When I first started my embroidery business I thought that all I had to do was put out my sign to let everyone know that I was now in business! Along with that I placed a couple of ads in the newspaper. I thought that this would let everyone know that I was here and I would have all of the customers that I ever wanted or needed! Guess What! It didn't quite work out that way!
I soon found out that getting customers was not as easy as I had envisioned! It really took a lot of work to get that steady flow of customers coming in the doors. Without that steady flow of customers, you have no business!
Is the word Marketing freaking you out? Instead of thinking in the terms of marketing, how about just thinking in the terms of I want to get the word out about my embroidery business. When you start to think in terms of get the word out about your business instead of having to learn how to market the business, it makes it seem a lot more doable and even a lot more fun.
To most of us embroiderers, marketing is not the fun part of the business and many times we feel very intimidated by it! The term Marketing your embroidery business was a very scary process for me in the beginning; just the thought of it scared me to death! Have you ever felt the same way? I discovered very quickly that all I really had to do was get the word out about my business. YES, I can do that!
In simple terms, Marketing is just the process that you go through to find the “Right People” that need your product or service. The Right People, your Niche Market, are the ones that need or want to buy your product or service. In other words, we have to get the word out about our business and let them know who we are, what we do and what we have to offer that will benefit them! Sometimes we have to expand on what we have to offer to broaden our reach for more of those Right People !
The most important process in getting ready to market your embroidery business is to create a working plan. You must have a Marketing Plan! This is your road map and will help to keep you on the right track. If one strategy is not working you can go back and review your plan and make some changes, but without a plan you are just running in circles and do not have any idea as to what to do or where to go to get started.
Create a planning calendar with all of the holidays, sports seasons and events and start planning your promotions around all of them. What are some of the items that you can offer for each one of these special occasions? What would you have to do to put together a simple plan to promote each one of these holidays, sports seasons and special events?
You must find out when your lean times are so that you can act proactively and create promotions just ahead of these slow times so that you can avoid them entirely. You must always be proactive instead of reactive in your marketing.
People need you and what you have to offer. All you have to do is make them aware of what you have, work with them to find out exactly what they are looking for and you can create the perfect relationship. I know it sounds so simple, and actually it really is.
Once I put a Marketing Plan together and started working my plan, I found out that letting everyone to know that I was in business was not as hard as I thought that it was going to be. If you are not marketing your embroidery business and learning how to do it effectively, most people will NEVER find you!
I have created a course on how to market your embroidery business off line and on line. This is a total embroidery business marketing system that will help you get the word out about your business and help to keep you in contact with all of your current customers as well as automatically prospect for new customers.
Joyce Jagger
The Embroidery Coach
The Embroidery Coach, Joyce Jagger simplifies the complex world of embroidery into easy to understand lessons. Her passion is to help get the new embroiderer off to a fast start and help the existing embroiderer improve their skills so that they can provide higher quality embroidery and increase their profitability!
by The Embroidery Coach | | Embroidery Business Marketing
Do you want to get faster results in your embroidery business? Are you tired of staying at the same place year after year? In my last newsletter, I talked about “6 Ways to Jump-Start Your Embroidery Business Growth Today!”I hope you found those useful and that you’re putting into practice what you’ve learned already to get the growth you desire. Of course, there’s more to the subject than we’ve covered so far, and you have some options about how to go forward. I want to go through each one of these options with you:
Option 1:
You can continue working on expanding your business on your own and juggle it with your other business activities. You might get there eventually, or you might get side-tracked by other things. You may be too busy to “Work on your Business” because you are so busy “Working in your Business!”
Option 2:
You can do nothing and go back to what you’re doing now, though that may mean that your business doesn’t grow at all
Option 3:
You can let me give you a helping hand to get the outcomes you want faster and more easily.
In my course on how to create your “ Embroidery Business Growth Plan,” I’ll walk you through the process step-by-step. It’s totally hands-on, so you’ll be taking action and implementing what you learn at each step. Here’s exactly what you’ll be able to do when you go through my program:
- Take a fresh look at why you are in business and what your aims are for your business growth so that you can reconnect with what motivates you
- Reaffirm your ideal target market and specify your ideal customer profile, so that you know exactly who to market to
- Get a snapshot of the financial situation of your business, so that you understand the resources available to you
- Define what you do well as a business, so that you recognize what already works for you
- Assess the places in your business where you aren’t performing strongly so that you can take steps to lessen or eliminate those weaknesses
- Identify your business opportunities to see where growth can come from so that you tap into any hidden potential
- Flag the external conditions that could hinder your business growth, so that you are aware of what you need to do to mitigate them
- Take a look at your current marketing and its effectiveness, so that you know what to focus your efforts on
- Review how your current team members are working individually and together so that you can identify changes to make for greater productivity
- Examine your current business processes and tools to assess if they’re delivering what you need, and to make sure you have the most up-to-date systems
- Put together a comprehensive Embroidery Business Growth Plan for the next 12 months that will guide and support your success goals
- Review your Embroidery Business Growth Plan and identify your next steps, so that you can achieve the goals you set for the course
This is a live class for the remainder of January. We are going to have 2 more live sessions and then we will have a live Q & A class to help you review your plan and answer any questions that you may have.
You’ll also get all of the following:
- Video Replays of each Module.
- Note sheets to use to take notes on as you are watching the videos.
- A Workbook so that you can fill in the blanks with each step.
- Formatted Spreadsheets
- Your Embroidery Business Growth Plan Template
Do you want to get faster results in your embroidery business? I’ll help you avoid the mistakes that most people make and get to the level of income you want… without the headaches and lost time of trying to do it on your own. So if you're ready to move ahead and figure out exactly what you need to do to raise your business to new heights….
Check out my full course here: https://theembroiderycoach.com/embroidery-business-growth-plan/
by The Embroidery Coach | | Embroidery Business Marketing
Are you confused as to how you can jump-start your embroidery business growth? Do you feel overwhelmed with all you have to do currently and wonder how you can fit in the time to grow your business at the same time? Where do you even start with embroidery business growth?
The first step is to tackle overwhelm with an organized and systematic approach and then use your current customers as the foundation for your embroidery business growth. I want to think very strongly about your current customers, what you have to offer them and about the 6 ways to jump-start your embroidery business growth that I am going to share with you.
Discover Your Strong Points
• Talk to your customers and get their feedback: find out why they like doing business with you and your business
• Customers know things about your business you don't know
• Once you know your strong points, you can leverage them to grow
Get New Product and Service Ideas
• Your existing customers can help you come up with ideas for offers they'd like to see
• Ask your followers on social media for products or services that they would like to see you offer that they are not able to get other places.
• While you're discussing ideas, you can also ask for feedback on changes you could make that would improve your products or services or your business.
• Once you have some ideas, take them back to your team and discuss what would lead to profits or business growth.
Go the Extra Mile for Your Buyers
There are many different ways to make improvements for your current customers
• Decrease Customer Delivery Time – respond to your customers’ inquiries immediately and deliver your products or services slightly faster.
• Take an Individual Approach – Interact with customers and respond to issues personally.
• Win People Back – Solve your customers' problems quickly and give them something extra to assure their satisfaction.
• Know Your Customers Well – Use marketing data and personal interactions to modify your customer service to their tastes & preferences.
• Be Consistent – Handle all issues in the same way and establish procedures so everyone offers consistent customer service
• Always Put Customers First – Always consider how changes will affect your customers and make sure it's in their best interests
Nurture the Relationship with Your Customer
• Great customer service is not enough. You need to build strong, long-lasting relationships with your customers
• Email Marketing – Build an email list and send your subscribers regular messages with helpful exclusive content
• Social Media Challenges – Increase engagement by giving your audience a challenge on social media
• Entertain Your Audience – Know your audience well and share content sometimes that's just for fun
• Create a VIP List – Identify VIPs who are the most engaged with your business, offer them special promotions and nurture a relationship with them
• Interact Offline – Host offline events or join local community events where your customers are
Offer Rewards for Referrals
• Referrals are the best and most cost-effective marketing for any business.
• Ask for referrals:
• Right after a purchase.
• When someone sends you a personal message thanking you
• At the conclusion of helping solve a customers’ problem
• Offer a small incentive or reward for referring you
• Publicize your referral program
• Reach out to reviewers, bloggers, and others with a large audience and offer them an incentive to talk about you.
Extend Your Customer Database
• Always look for opportunities to gain new prospects.
• Regularly attend networking events and talk to as many people as possible
• Create a system for following up and telling people about your embroidery business or offering ways you can help them
Was this article helpful? It should give you a great starting point. But there's more you'll need to do in order to take your business to the level you desire. If you're ready to get started, I'm offering a course that teaches you step-by-step how to create embroidery business growth so that you can achieve your long-term goals.
Want to start growing your business today? Click on this link to get started TODAY! Embroidery Business Growth Plan
by The Embroidery Coach | | Embroidery Business Marketing
It is time for our 2018 Embroidery Business Wrap Up! We are about to say goodbye to 2018 and welcome to 2019! This is the time when we need to look back on the old year and see what worked and what did not work! What do you need to do in your personal life or business to make the necessary changes in the areas that did not work? Is it time to let go of some of the things that did not work?
2018 was a year that was very good and yet it was a challenging year for me! There have been so many changes in my life and I have felt like there have been so many new beginnings from those changes and I am happy to say that in 2019 I expect to see the fruits of the labor from all of those changes.
I have always done a lot of planning and I try to work my plans but sometimes our plans just do not work out the way that we expect no matter how hard we try!
When you find an area in your life or your business that is not working the way that you think that it should, it is time to stop and take a good look at the situation and find out what you need to do to make the necessary change or perhaps you need to let it go.
This was one of those years for me. I had many changes that took place in my life that I had not planned for, but there were three changes that were major that affected both my personal life and my business in ways that I would not have imaged. I would like to share these with you.
- I had cataract surgery on my eyes and I can see so much better with my new glasses. It is truly amazing what a difference that has made. I have struggled for so long and this is like a whole new bright looking world for me!
- I started another group in my Inner Circle and they are all progressing amazingly. Each of the embroiderers in this group is in a different place in their business but all are really making great strides with their businesses.
- I started The “Embroidery Coach Training Academy” program training new embroidery coaches. At the present time, I have one that needs to have one more onsite on the job training with me and she will be qualified to be sent out on her own to help other embroiderers. This is really exciting for me and for her also!
Reviewing 2018
At the beginning of November, I started going over my entire business and I made a list of what I wanted to do more than anything and another list of all of the things that I did not want to continue doing. Some things were not helping to move the business forward, so I have decided to drop them. I created a new plan for my business and it is called my “Embroidery Business Growth Plan!” It has really helped me to focus more on what I really want to do with my business that will help us move forward and be able to help more embroiderers. That is my goal, to help as many embroiderers as I can to have profitable embroidery businesses! I have my Marketing plan all set for 2019 and I am very anxious to get this process started.
The 2018 Embroidery Business Wrap Up!
You want to be on the training so that you can learn about the new training coming up and what is happening here at The Embroidery Coach! This Embroidery Business Wrap up will be on December 27th at 8 PM Eastern. Make sure you get signed up for that training.
To end this old year and to help get more embroiderers ready for 2019, I am offering our Lifetime Gold Plus Program again, for $1597 or 3 payments of $549.00. This is the last time that I will be offering it for this price. I am not even sure at this point if I will be offering it again, but if I do, it will not be at $1597.00. My business coach and my accountant have been after me to raise the price of my Lifetime program for the past 2 years but I have not done that. This last time for the offering of $1597 is starting today and will be gone forever on December 31st!
Kicking Off 2019
To kick off 2019 I am going to start teaching my new program, call the “The Embroidery Business Growth Plan.” This is going to help you plan your business for explosive growth for 2019. This is going to be a Growth Business Plan for your entire business, not just a Marketing plan. Many times we create a business plan when we first start our business, but then it sits in a desk drawer never to be looked at again. That is not this type of business plan. You are going to be focusing on the areas that are going to help you grow your business and letting go of areas that do not really help you. I am going to show you how to do that. We are starting on January 3rd.
It is going to be open for free to all of the members of The Embroidery Training Resource Center that are Gold Plus or above. If you are not a Gold Plus member, you can purchase access to the course for $97.00 during the month of January.
This course is going to sell for $197.00 when it is completed at the end of January. We are going to be meeting 4 Thursday nights in January to complete the entire course and then it will be uploaded into the training center in the Gold Plus level and above. Don’t miss out on your chance to really grow your business during 2019. This is going to be an amazing course. I have already gone through it and it is really going to make a difference in my business.
If you are not a Gold Plus Member and decide to purchase this course for $97.00 you will have access to it forever at that price.
Registration for the course will begin on December 27th! I will send out an email and let you know where to go to get registered if you are not a current member of The Embroidery Training Resource Center, Gold Plus and above! I will be sending out a link to attend the training for the Gold Plus, the Lifetime members and the Inner Circle members!
Plans for 2019 At The Embroidery Coach
I have so many plans for 2019 and I am going to be sharing them on our training on December 27th. Make sure that you sign up for that training if you are not a member of The Embroidery Training Resource Center. All of the current members will be receiving a link to the training, they do not have to actually sign up for it.
It is time for you to start creating your plan for 2019. Take a few minutes and reflect on 2018 and write down what you enjoyed about it, what you accomplished and also write down what you did not enjoy. This is very important. You do not want to continue doing things that do not make you happy or a profit. We are in this business to do something that we love and to make a profit! That is the bottom line. If you are not enjoying one of your processes or a particular area within your business, it is time to stop it and work on something that you enjoy!
If you are struggling in an area, but want to conquer it, reach out for some help. That is the best way and easiest way to stop the struggle and start enjoying what you are doing. It is time to look back on 2018 and do a complete 2018 embroidery business wrap up in your embroidery business! Move on to 2019 and create a whole new growth plan!
I want to wish each and every one of you a very Merry Christmas and an extremely Successful New Year!
by The Embroidery Coach | | Embroidery Business Planning
Evaluating my current business plan and creating a new plan is a task that I look forward to at the end of every year. This is the end of the year, 2018. It is hard to believe that another year has passed so quickly but here we are. At the end of every year, I like to take some time to reflect on what I have done within the past year and see what changes I need to make in my business plan to make some improvements for this new upcoming year.
Napoleon Hill says The majority of men meet with failure because (they don‚’t create) new plans to take the place of those that fail. I have found that to be very true. It is extremely important to evaluate what is working and what is not!
This has been a great year for me. I have accomplished a lot more than I had planned at the beginning of this year and it really is a wonderful feeling. I have also not been able to finish some of the projects that I had started, but I am continuing on with those projects into the New Year. They will be finished.
This is going to be another exciting year of growth for me and my business! I am really looking forward to all of the new opportunities that are still awaiting me!
Make sure that you take the time out to really reflect on what you have been able to accomplish this past year and update your business plan for the New Year. If you have not yet created a Business Plan, let me help you get that process started. I have created a Business Plan Template for you to help get you started. If you purchase my book, “7 Elements to a Highly Profitable Home-Based Embroidery Business,” this will help you even further to get this process started quickly!
If you have been in business and have already created a business plan, it is time to update that plan and create a plan to help you grow your embroidery business. I have a course called “Embroidery Business Growth Plan” where I teach you how to evaluate your last year for efficiently and create a new plan for this coming year, one that is going to help you grow your business the right way!
