by The Embroidery Coach | | Embroidery Business Marketing
Are you Branding yourself a specialist in a specific market? It is hard for any small embroidery shop to grow or even survive unless you are marketing to a Niche or a Specific Market. Let me ask you some questions that may help you to think about your current situation:
- Do you sometimes feel trapped in your Embroidery business?
- Are you an embroidery business owner with a struggling small shop?
- Do you have issues trying to make enough money to pay all of the bills at the end of the month?
- Do you have employees that get paid and you still do not have enough left over to take a paycheck for yourself?
I understand just exactly what you are going through. That scenario described me perfectly for many years as I continued to struggle. It just did not matter how much work came into the shop, I still was not making enough money to make ends meet.
The main problem was that I was going after the wrong market! I was doing contract embroidery for sporting goods stores and promotional products dealers. I was continually growing in this market, but my prices were not high enough for me to make a living doing contract work. I was told that I could not market to retail customers because I would be stepping on the dealers‚’ toes, so to speak, so I stayed inside of my shop and just kept working. I thought that if I had enough volume this would work, but it truly did not. Doing contract work alone can work for large shops with many embroidery heads, but for small embroidery shops you need retail to balance out the mix. Are you branding yourself a specialist in the right market?
Afraid To Raise My Prices
My embroidery shop was well known for high quality work and good customer service, but like other embroiderers, I was afraid to raise my prices. I just knew if I did that I would lose the work! I felt so trapped and I really did not know what to do.
My accountant said to either raise my prices or go out of business. This was very difficult for me to do. I loved what I did and I knew that I was good at it but he was right! It was ridiculous to continue in this manner and be the only one in the shop not getting a pay check!
With the help of my accountant I created a new pricing structure and raised my prices. Did I lose customers? Yes, I did, but it was customers that were with us only for our low prices. I did not lose the customers that were with us for out high quality embroidery.
Created A Plan To Sell Retail
Even though I was told that I could not sell to the retail market, I created a plan to start selling my products and services to retail customers. I decided to go after a market that we were not servicing through our sporting goods stores or the promotional products dealers. I opened up a small retail location and increased my selection of gift items. I had been selling gift items with monograms but it was small single items, not any type of volume.
Are You Branding Yourself a Specialist In A Niche Market?
My Son-in-law was a police officer so I had the state police logo digitized and embroidered some sample items that he thought would sell. He took these items to some of his meetings and conferences and I started receiving orders from the other police officers. Soon the word spread and I started selling Police Corporate Wear to all of the other Police agencies in our area and throughout our state. I visited the other agencies and arranged meetings to find out exactly what types of items they would like to have available to them to purchase at retail.
I started carrying a small selection of embroidered items in my retail shop for the local police agencies to come in and purchase on the spot. This included caps, t-shirts, golf shirts and casual jackets. I required a Police ID card for the sale of this merchandise and I created ID cards for the police officers to give to their wives, parents and husbands. This worked out very well and helped to bring in profits and it also brought in a lot more sales for monogramed gift items.
I had finally found my niche; a market that was not being serviced that clearly needed servicing! Are you branding yourself a specialist?
How Do You Find A Niche Market?
The answer is, you do not find a niche market, you create or carve out a niche market! It is hard to survive in today‚’s marketplace competing for the same business that every other embroiderer is competing for. You must find an area of the market that you can specialize in; one that other embroiderers have overlooked or aren‚’t willing to service. In this way, you can brand yourself as the specialist for that specific market.
You can quickly become the leader in your chosen market and will have less competition if you market to a specific niche rather than trying to compete with the masses, so, are you branding yourself a specialist in a specific market?
by The Embroidery Coach | | Embroidery Business Marketing
Do you find that meeting your customer deadlines can be a real issue for you and your business? This seems to be a universal problem, especially with the small embroidery shops. I have many Clients that come to me because they want to learn how to run their embroidery business smoothly and be able to get the jobs completed on time or ahead of schedule.
They are missing their deadlines and their customers are very unhappy with them. But they don’t want to have to work 7 days a week to make it happen. Even though they have a scheduling system in place, they still are not getting the work done on time and they are losing customers as a result. And they tell me it makes them very frustrated and fear that they will lose more customers.
And if that sounds familiar to you, you’re not alone. How can you not feel frustrated and scared when you do everything that you know how to stay organized and keep the work on schedule and you still can’t seem to get the work out on time.
Here’s what I tell people…If you are not able to meet your customer deadlines and you are losing customers…the one thing that works is to stop and re-evaluate exactly how you are scheduling your work.
- Are you sure you have the right system that is going to help you schedule your work correctly?
- Are you spending too much time on each process?
- Do you have your processes timed out so that you know exactly how much time it is going to take you to do each process? Without this, it is very hard to schedule properly.
If you are using a scheduling system that does not take all of this into consideration, then you are using the wrong type of system. I have found that there are many management systems with scheduling systems build in that are being used in the decorating apparel industry today that tell you your job will take x amount of time, based on your stitch count and your machine speed.
This is sort of true, but does it take into consideration, your thread breaks, thread color changes, trims and even the time that it takes to load and unload the machine? If this is not part of it, then you definitely have the wrong type of scheduling system.
It reminds me of how I used to work so hard and struggle with trying to get my work out on time and I worked night and day trying to get it all done.
After feeling very frustrated and ready to quit, I finally got help from my accountant. He helped me get organized and create a great scheduling system that truly worked. Between my new organization, my new scheduling system and a great pricing system that he helped me create, I was able to start running my business more easily and creating a profit. My business grew and prospered as a result. I was for the first time, meeting my customer deadlines or was ahead of schedule almost all of the time and my customers were very happy.
Here’s the deal… Meeting your customer deadlines is a must in this business and if you want to make it easier to get your jobs out on time, schedule your jobs, not necessarily by due dates alone, but by like kinds, thread colors, and garment types. Maybe you even need to give a little more lead time. Are you trying to give an unrealistic turnaround time like next day or 2 to 3 days?
I know that many companies today are trying to give a next day turnaround time thinking that they are going to be able to grab a segment of the market that needs it in a hurry, and this will be their niche. This can be true, but realistically, you are just training your customers to wait until the last minute to place their orders. Not a good technique!
To start creating a system for scheduling correctly, you need to follow these steps.
- Start by timing all of your processes – From the time you talk to a customer to the total completion of the order.
- Taking the order
- Ordering the product from the distributor
- Receiving the goods from the distributor- Checking to make sure the Packing Slip matches the Order Form
- Planning out how the job will be done – Which hoops-Thread-Backings, etc
- Loading the design into the machine – How many color changes, how many trim, how many stitches
- Hooping the garments – hoop several different types and come up with an average time that you can plan on
- Loading the garments into the machine
- Running the Design
- Unloading and unhooping the garments
- Removing the backing, trimming the threads, steaming the garments, folding them
- Packing for shipping or pickup
- Creating an invoice
I did not include design creation or the time to get the design ready to go to the digitizer, that is another whole process. That is not part of the production process to be timed. That is part of Design Creation process that also needs to be timed.
Another item to take into consideration is to schedule Left chest sized designs, thread colors and knit shirts all on the same day. You will save time if you do not have to change hooping systems or thread colors between jobs.
Another great tip that will save you time, is to put ball point needles on the first half of the machine and sharp needles on the remainder of the needle bars on the last half of the machine. You always have the right needles in the machine no matter what type of fabrics you are going to embroider. Remember, ballpoint needles for knits and sharp needles for woven fabrics and caps. If you have a 15 needle machine and you also embroider tiny letters in corporate logos, then you will need one needle dedicated to using a 65/9 needle and 60 weight thread. This is another huge time saver in scheduling.
If you want to know more about how to save time and create the right systems to help you get organized, meet your customer’s deadline and run your business with less frustration, go to… ProfessionalEmbroideryTraining.com. Fill out the form and I will send you my Production Timing Checklist. Becoming a professionally trained embroiderer is going to help you create the right systems to grow your business efficiently!
Get this simple Production Timing Checklist today that will help you get started scheduling your work so that you can be meeting your customer deadlines and make those customers very happy!
by The Embroidery Coach | | Embroidery Business Marketing
Saving time helping your customers make quick ordering decisions can sometimes be very frustrating. Is your customer ordering process taking too much time away from your production time? I want to talk about how you can cut back on the amount of time that it takes you to help your customers make a final decision.
As embroidered, we want to be able to offer our customers a full range of lettering and design options but in the process of doing so, we sometimes have the tendency to overcomplicate the process causing us and the customers unneeded frustration. There are 4 simple ways that will help to save time and speed up your customer's ordering process.
Design Layout Options
Create several Design Layouts Options for your customer to choose from. By giving your customer choices of different layouts for him to look at before he places his order, you prevent him from asking you to create his logo with several different options for his approval. These Design Layout Options save time and instill confidence in the customer that you know what you are doing and know what will be the best option for him or his logo
Create Design Layout Sheets with several design templates that you have you already set up in your embroidery design software. Give each one of these design templates a Style No. When the customer orders a specific style no. you can quickly recall the design template from your system that he has ordered, change the lettering to what he or she is asking for and your design is ready to be sewn out. You can create two sets of identical design templates, one set to be sewn on woven fabrics and one set to be sewn on knit fabrics. These two sets of Design Layout templates will work for 95% of your customer's garment or fabric choices.
Limited Lettering Style Options
Limiting your lettering style options is huge in saving time as you are waiting on your customers and helping them to make the right decision quickly! In each of the embroidery software packages today you have many lettering styles to choose from and it is very tempting to want to show our customers all of the lettering styles that we have available. Many new embroiderers make the mistake of offering all of these styles to their customers and letting them chose which one they want to use. In order to do this, you must sew out every embroidery font that you have available and know what the capability and size restrictions are for each one. This takes a lot of time and is totally unnecessary. Our customers get so confused when they are faced with so many choices. I have found that the best way to handle this is to offer 2 or 3 Block lettering styles and 2 or 3 Script lettering styles. This is enough for them to choose from and will prevent the customer from being overwhelmed with your vast selection.
Samples Tagged with product information
Your showroom should be complete with high-quality samples that are tagged with all of the order information that is applicable to that product sample. This tag should include the style number, colors, and sizes available, manufacturer, price and quantity pricing. All of this information can be on a Tag that is attached to the sample garment. Having all of your samples tagged ahead of time with the appropriate information will save you a lot of time and prevent you from having to look up the information in the catalogs.
An Organized Ordering System
An organized ordering system is simple to put into place. This is true when you have all of your information computerized and even if you are using paper forms to be filled out while you are waiting on the customer. You can create Sales Order Packets with all of your forms included so that you do not have to look for your information forms while you are working with your customer. Inside of this Sales Order Packet, you should have a Customer Quote form, Order Form, Form of Payment, Production Timing Form, Artwork Production form, and your Packing slip.
When you are first working with a customer, they usually want a quote before they place an order. Prepare your customer's quote and make a copy of the quote form for him to take with him. Place your copy along with all of the other forms into a file marked Customer Quotes. When the customer comes back to place his order, pull the packet of forms from the quote file and you are ready to complete your order-taking process. By having all of these forms together in one packet, you will keep all of the customer information together and you will prevent mistakes from occurring.
You want the order process to be a pleasant experience for both you and the customer. When you offer your customers so many options they only get confused and it takes longer for them to make a final decision and sometimes that final decision is no decision. Reducing the number of choices you have to offer will save you and the customer a lot of time.
Inside of EmbroideryBusinessAcademy.com I teach you how to make all of your Selling Tools. Saving Time helping your customers make quick ordering decisions is huge in cutting the costs of working with your customers.
by The Embroidery Coach | | Embroidery Business Marketing
People work with businesses and professionals they trust. Building customer retention and loyalty in your embroidery business is an ongoing process. Here are 9 tips for building customer retention, trust and loyalty with both customers and new prospects.
- Always keep your word with your customers
If you promise delivery on a particular day, make sure to deliver when it was promised. Even something as small as the time you have scheduled an appointment is extremely important to that customer. He or she is trusting that you will keep that appointment and be on time if not, you did not keep your word. Each time you break a promise or do not keep your word to that customer, you break their trust in you.
- Create realistic customer expectations
Make sure the customer understands exactly what you will do for him or her and what is included in your service and what is not. What will create extra charges? How and when will you be billing the customer? Living up to the expectations you create helps to build trust with your customers.
- Help customers to understand the process and strategy for their order
If your customer understands how you and your business works and what the process of their order is, the customer can then know what to expect and when to expect it. Trust comes when the customer feels confident and comfortable with the plan and the strategy.
- Never over promise
It is tempting to promise whatever the customer wants to hear without looking at your schedule or asking if it is doable. When you do not deliver on your promise this causes broken agreements and broken trust.
- Carefully explain the customer’s role
When a customer is clear on what his or her role is then he or she gets clear on what progress can be made without their involvement. Getting really clear on what the customer needs to do to move his or her order forward, helps you work as a team and builds trust.
- Discuss potential problems that can happen
Nothing disturbs the trust of a customer more than when something unexpected happens. Guard against something negative happening as a surprise by discussing the potential pitfalls with the customer.
- Review the work order in detail
Any decisions that the customer is going to have to make should be discussed in detail. Relationships and trust are built over a long period of time, but it can be broken easily. An unexpected issue that is a surprise to the customer that he or she was not expecting can break that trust quickly.
- Avoid making the customer feel stupid
No one likes to feel stupid. If customers feel that you think they are stupid they will no longer entrust you with their ideas or work. Customers who don’t feel valued by you may stop trusting you. No one sets out to make a customer feel stupid, but it could be an attitude, an inadvertent comment, or a look that gives the customer that impression. Be aware of your inner thoughts. They show up without your noticing. Be very careful with your language.
- Don’t allow interruptions when you are meeting with a customer.
It gives them the feeling that they are not important to you and you really do not want their business. Everyone needs to feel special no matter how large or small their order is. This can ruin the goodwill and trust that you had with them.
Building relationships and customer trust with both your customers and prospects help you to build loyalty. Loyalty is something that is very uncommon in the embroidery business anymore, but it is not impossible to get. When your customers feel that they are valued and you give them excellent customer service, they will become loyal! This helps in building customer retention.
Really think about these tips and how you work with your customers and prospects. Building customer retention, trust, and loyalty in your embroidery business is extremely important in today’s world and is a process something that is not often seen. It can make the difference in a business that is OK and a business that is growing rapidly and building a huge repeat following, Focus on building customer retention and this will help you become a sought-after embroidery provider!
by The Embroidery Coach | | Embroidery Business Marketing
The idea of having your own embroidery business is fun and exciting but when you first started your business, did you stop to think about the business end of setting up your embroidery business? You were excited because now you were going to do something that you love to do, day in and day out! The business end is one of the most important parts and the only part that is going to help guide you in growing your business. I am going to go over some simple steps for embroidery business success that if you follow, you can truly get your embroidery business set up for success!
Now that you have been in business for a while, is it going the way that you had envisioned? Do you have the right systems in place to help you keep track of the progress of your business?
Most embroiderers or most people that start any type of decorating apparel business, only think about being able to provide a lot of people with their unique embroidered or decorated apparel products. Most embroiderers are born creators and are not business oriented, but unfortunately, part of owning a business is setting up systems for your business that help you keep track of your business and stay on top of. This is essential in setting up your embroidery business for success.
Here are some questions that I get over and over and maybe they are the same questions that you have on your mind.
- Is it necessary to have my pricing set up before setting up my bookkeeping system?
- When should I start setting up my bookkeeping records?
- How do I organize all of this paperwork?
- What tools should I use for keeping track of my orders?
- What type of records do I need to get started?
- Do I need an accountant to help me set up my bookkeeping system?
Is It Necessary To Have My Pricing Set Up Before Setting Up My Bookkeeping System?
No, it is not, but it is to your advantage to have your pricing set up because it is going to save you a lot of time with not only invoicing but in creating higher profits. Chances are if you have not gone through my “How To Price Embroidery” program, you are not creating the profits that you could and should be making. This is very important. After completing the “How To Price Embroidery” program, many of my students have realized that they did not have their pricing done correctly and when they created their new price lists for each area of their business, their profits increased dramatically.
This is your first step in setting up your Embroidery Business for success! This can be done very easily and I teach you step by step throughout the program. You can also use this program to create a price list for each service area of your business in addition to embroidery. Most embroiderers also offer other services such as screen printing, heat press applications, promotional products, and even alterations. You want to make sure that you are creating a profit with each area of your business.
When Should I Start Setting Up My Bookkeeping Records For My Embroidery Business?
This needs to be done in the planning stages of your new embroidery business. You need to be keeping records from the very onset of creating your new embroidery business, but if you have been running your business without setting up your bookkeeping records, it is time to stop and get this process started. You need to keep track of all of your start up expense.
Many embroiderers that work from home, feel that they have no expense because they are working from home and they paid cash for their machine, but this is a totally wrong way to think. You have expenses that need to be kept track of and must be part of your pricing system right from the beginning of setting up your business whether you are working from home or have a storefront or are adding embroidery to an existing business.
How Do I Organize All Of This Paperwork?
Organizing your paperwork is vital and must be done before you can start setting up your bookkeeping system. Here is a simple step by step process that will help you organize all of your paperwork to make it easy to get started.
Step 1– Separate the receipts for your expenses and for your income. Make sure that you have every little piece of paper because it can make a difference at tax time.
Step 2– Take the pile of receipts of your expenses and separate them by the month. Do the same for your income.
Step 3– Separate the piles of expenses and income for the first month into piles of like kinds.
Step 4- Create a spreadsheet with columns of the like kinds for your expenses and add the receipts into each column that is applicable. By like kinds I mean, Office supplies, Utilities, Embroidery supplies, etc.
Step 5– When finished with the month, place the receipts into a file folder marked by the Month and place the file folder in a file drawer. Keep one file drawer for this purpose only.
Step 6– Repeat this process for your income statements.
Step 7– Total each column of expenses for the month. Do the same step for your income.
Step 8– Repeat this process on a separate spreadsheet for each month. Make sure you have a printout of the months spreadsheet added to the folder.
Organizing them in this manner will make it easier for you to start the process of working with bookkeeping software. I know that bookkeeping software may be something that you are not familiar with or have not used to this point, but it is not as hard as it seems. It is simply a system for keeping track of all of your records. Organizing your expenses and income records is the first step.
What Tools Should I Use For Keeping Track Of My Embroidery Orders?
Your number one tool or the number one tool that I recommend is QuickBooks.
I have been in the embroidery business for almost 40 years and I have used many tools and have developed many systems that made a huge difference in my business. One of the most time-saving tools that I have found was QuickBooks. I started using QuickBooks many years ago, but I have since developed my own way of using QuickBooks and have since created a program around QuickBooks for other embroiderers. This same system that I created, Embroidery Business Bookkeeping System, and have used for many years helps me to know at all times:
- Exactly how much work I have in-house.
- Which department within my embroidery business is making money.
- Exactly which department or service is not making any money and it helps me make the right decisions as to whether or not to keep that particular service or remove it from my business.
You will also need a scheduling system to help you stay on schedule and be able to know how long each job is going to take. This is very important in being able to plan out your production and stay on track. The Embroidery Production and Scheduling Program is another system that I have created, and I can look at my production schedule and know exactly how many hours of work I have in house at all time and how long each and every job is going to take.
What type of records do I need to get started?
- A list of all of your customers
- A list of all of your vendors or suppliers
- All of your expenses organized
- All of your income
- A list of the different services that you offer, such as embroidery, screen printing, DTG printing, sewing, heat press services, etc.
With my new Embroidery Business Bookkeeping System, I show you how to create a chart of accounts that set your business up in the right departments to make it easy and you can instantly see what is happening in your business. Once your QuickBooks is set up using my system, you can save a lot of time and know where you are at all times in your business. This system will help you increase your cash flow because you can collect money faster and easier when you follow the system.
- When you receive an order, you log it into your system with Pricing and all of the information about the job.
- Once the job is completed, you can instantly create your invoice.
- You send this invoice immediately to your customer instructing him or her that their order is ready for pickup and make sure to have the right amount of cash, check or a credit card with them in order to be able to pick up their order.
- At the end of each day, you will run a report to see what jobs are still in-house.
- At the end of each week, you can create your schedule for the next week based on all jobs that are still in-house.
- This makes it easier to schedule all new jobs that are brought in during the next week and you will know immediately where you can add rush jobs.
Once your accounting system is set up correctly, this is all very simple. Obviously, there is a lot more to this system, but these are the basic steps that will help you bring in cash a lot quicker and with less hassle. Following this system, makes accounting a lot easier, and saves a lot of time, especially if you are a small home-based embroiderer and are doing all of the jobs yourself.
I have found that the easiest version of invoicing software for me is QuickBooks Online. I love the fact that it is always updated and I do not have to worry about my invoices getting to my customer on time. I can check on a job even when I am in the field because it is online and not on my desktop.
Do I need an accountant to help me set up my bookkeeping system?
No, you do not need an accountant to help you set up your bookkeeping system, but it would be a great idea to have an accountant check your set up to make sure that it is OK and that he or she understands exactly what you want to do with your business. It is always great to have an accountant that you can go to that will help you make good decisions about your business. Personally, my accountant is like a partner in my business. I would not run my business without one.
Here are the Simple Steps For Setting Up Your Embroidery Business For Success!
- Organize all of your Expense and Income receipts
- Create Price lists for each area of your business
- Create a list of all of your Customers
- Create a list of all of your Vendors or Suppliers
- Create a list of all of the services your offer
- Install QuickBooks
- Set up your Chart of Accounts
- Import all of your Lists of information into QuickBooks
- Start adding your Orders into QuickBooks
- Add each job to your Scheduling System
- Create an Invoice as soon as the job is completed
- Deliver your job and collect your money!
I know all of that sounds very simple and really it is once you have your system all set up. It is critical to organize every part of your business and your records must be organized for easy and accurate bookkeeping. Without good organization of your records, it can become very overwhelming when you need to produce some important information and it can cause unnecessary stress in your personal life and your business. You won't lay awake at night worrying about paperwork! It will be taken care of!
If you are serious about wanting to have a system for setting up your embroidery business for success check out my system, Simple Steps For Setting Up Your Embroidery Business For Success today! This new program is a combination of the “How To Price Embroidery” and the “Embroidery Business Bookkeeping System.” It also saves you money when you purchase this program instead of each one separately! It is to your advantage to have your profitable embroidery pricing in place when you set up your Bookkeeping System and it is going to save you so much time as well as increase your profits! You will be so glad that you did!
If you will follow this system of simple steps for embroidery business success, you will have your embroidery business set up to start making the profits that you dreamed up when you first started your embroidery business!
by The Embroidery Coach | | Embroidery Business Marketing
When you start your new Business, Marketing your embroidery business is imperative for the success of your business. You must get the word out about your Embroidery Business!
When I first started my embroidery business I thought that all I had to do was put out my sign to let everyone know that I was now in business! Along with that I placed a couple of ads in the newspaper. I thought that this would let everyone know that I was here and I would have all of the customers that I ever wanted or needed! Guess What! It didn't quite work out that way!
I soon found out that getting customers was not as easy as I had envisioned! It really took a lot of work to get that steady flow of customers coming in the doors. Without that steady flow of customers, you have no business!
Is the word Marketing freaking you out? Instead of thinking in the terms of marketing, how about just thinking in the terms of I want to get the word out about my embroidery business. When you start to think in terms of get the word out about your business instead of having to learn how to market the business, it makes it seem a lot more doable and even a lot more fun.
To most of us embroiderers, marketing is not the fun part of the business and many times we feel very intimidated by it! The term Marketing your embroidery business was a very scary process for me in the beginning; just the thought of it scared me to death! Have you ever felt the same way? I discovered very quickly that all I really had to do was get the word out about my business. YES, I can do that!
In simple terms, Marketing is just the process that you go through to find the “Right People” that need your product or service. The Right People, your Niche Market, are the ones that need or want to buy your product or service. In other words, we have to get the word out about our business and let them know who we are, what we do and what we have to offer that will benefit them! Sometimes we have to expand on what we have to offer to broaden our reach for more of those Right People !
The most important process in getting ready to market your embroidery business is to create a working plan. You must have a Marketing Plan! This is your road map and will help to keep you on the right track. If one strategy is not working you can go back and review your plan and make some changes, but without a plan you are just running in circles and do not have any idea as to what to do or where to go to get started.
Create a planning calendar with all of the holidays, sports seasons and events and start planning your promotions around all of them. What are some of the items that you can offer for each one of these special occasions? What would you have to do to put together a simple plan to promote each one of these holidays, sports seasons and special events?
You must find out when your lean times are so that you can act proactively and create promotions just ahead of these slow times so that you can avoid them entirely. You must always be proactive instead of reactive in your marketing.
People need you and what you have to offer. All you have to do is make them aware of what you have, work with them to find out exactly what they are looking for and you can create the perfect relationship. I know it sounds so simple, and actually it really is.
Once I put a Marketing Plan together and started working my plan, I found out that letting everyone to know that I was in business was not as hard as I thought that it was going to be. If you are not marketing your embroidery business and learning how to do it effectively, most people will NEVER find you!
I have created a course on how to market your embroidery business off line and on line. This is a total embroidery business marketing system that will help you get the word out about your business and help to keep you in contact with all of your current customers as well as automatically prospect for new customers.
Joyce Jagger
The Embroidery Coach
The Embroidery Coach, Joyce Jagger simplifies the complex world of embroidery into easy to understand lessons. Her passion is to help get the new embroiderer off to a fast start and help the existing embroiderer improve their skills so that they can provide higher quality embroidery and increase their profitability!
